A website makes things easier for both the company itself and the customers. It is a great platform for businesses and individuals. Allows users to see content about products and services, as well as contacts of the organization they need. For companies, the benefit is increased brand awareness and sales.
If you are thinking about whether you need a site, the answer is unequivocally “Yes”. The website is suitable for both small and large businesses, it is an important tool in the development of any enterprise.
What is the best way to make a website: by yourself, by a freelancer or in an agency?
So, you have decided that you definitely need a site. The following question arises: “Which development method to choose”? We have already made a comparison between ordering a website from a private specialist and from an agency. But what if you want to save even more and try to make a web resource yourself? Let’s consider in this article all the nuances and stages of self-development in order to understand how complex this process is.
How to start independent website development?
Determine the purpose of the site.
Before creating a website, think over the purpose of its creation. This will affect the choice of the type and scale of the site. Let’s consider the main goals:
Increased sales. People will receive more information about products, offers, promotions, etc. As a result, users gain trust, thanks to which loyalty increases and the client is more likely to purchase products on the site; Receiving customer feedback. The site is a convenient platform for communicating with customers. The platform provides customers with the opportunity to express their opinion, and employees of the organization will be able to quickly respond to messages; Raising the company’s image; Increasing brand awareness. A company that uses internet marketing tools to promote a website will make it fairly viewable. As a result, more people will know about the brand; Reaching a new audience. A site with a pleasant minimalistic design and simple functionality will not scare away visitors – online customers prefer just such online stores because of the convenient and intuitive interface; Dissemination of information about the company, its activities. The site provides users with the information they need to form their own opinion.
When choosing a goal, you need to remember that this will help in subsequent work. The chosen goal will lead to corresponding results. You can find out more information about this here.
It is also worth deciding on the list of functions that the site will perform. One goal can be achieved by the platform performing a whole list of its functionality, but with different efficiency, because the task can be completed in different ways with qualitatively different results.
Consider the main functionality of the site:
Support for old and the emergence of new connections in the market. The world wide web helps to avoid standard business acquaintance on the territory of the organization; Display of the product and its benefits. The site allows you to talk about goods and services, as well as the benefits of their purchase. You can also post recommendations and reviews; Customer and partner support. You can create a separate page with popular questions that interest customers. This will help new users familiarize themselves with the answers to questions they are interested in; Round-the-clock services. Even those who live in a different time zone will be able to find all the necessary information about your company on the website and use the service; Transfer of content between representative offices and outlets of an enterprise. The site simplifies and speeds up the data transmission system, especially when the organization has a network of branches in different regions; Professional development of employees and partners. Using the site, you can conduct remote training of employees, which will save time and money; Interaction with the media. The resource can become a source of primary information about the company for journalists.
Before creating a website, consider the specifics of your own organization and interests in terms of working in the market. Think about the goals and objectives of your site in advance so that the platform becomes an effective assistant, not a burden.
Stages of website creation.
Let’s consider the main stages of website creation. After the goal has been determined, it is worth moving on to the following steps:
Stages of website creation.
The most common mistake business owners make is launching an ad, website, social media group, etc. without preliminary research. Leaders are often confident that they are 100% familiar with their business and audience. However, there is a risk of tunnel thinking, when a person is too immersed in the subject and sees only one development option, not noticing alternatives. Moreover, you should never forget about your competitors. Analysis of their progress will help to collect a pool of successful ideas and avoid unsuccessful scenarios.
We’ve already dedicated an entire blog post to research.
Development of an editorial plan.
After you’ve done your audience and other companies’ analysis, you should outline:
site structure structure of each page competitive volume of text for each page heading system semantic core, if you plan to promote the site in the search.
The editorial plan is responsible for all these points.
The best option for creating text for a company website is when the material is written by a professional copywriter in cooperation with the head or an expert of the company. This allows you to create a selling, easy-to-read text, while not distorting important expert information.
The designer is usually responsible for this stage, since here the color resolution of the site and the concept itself with the main pages are determined. In the process, the following sub-points can be distinguished:
Creation of multiple layouts of the home screen page; Coordination of solutions and finalization of the concept, which the client settled on; Design and development of internal parts; Refinement and adoption of a single decision on the ideas of each page.
The layout may not contain the necessary texts and photographs, because the main task performed at this stage is to select the appropriate graphic representation so that it is suitable for all types of devices. However, the style of the photo and the volume of future texts should be conveyed as accurately as possible.
The importance of this stage lies in the visual perception of the site by users, since the first thing that a visitor sees is the design. Based on the first impression, the person decides whether to stay on the site.
If the company has its own corporate style, the site must correspond to it.
Layout and programming.
At this stage, the technical development and optimization of the site for a network resource takes place. The site is created through web programming. Appears: menu, home page, news feed, hyperlinks are placed. The programming process takes from a week to two months. It will be difficult for beginners at this step, since they need at least basic knowledge of the programming language.
Layout includes the process of HTML (page markup) and CSS (the language through which you can attach a style) codes. They are responsible for the correct placement of elements on the site.
A specialist needs to understand each browser and its features, since each work proceeds differently.
The layout is divided into types:
Blocky. Can display all symbols correctly on a variety of devices. The code is small, there are not so many elements by weight, which means that the resource will be loaded quite quickly. However, when experimenting with a variety of browsers, there is a chance that the layout will float; Tabular. Allows you to design tabular items and columns that will look the same in all browsers. The page loading speed is slow because the layout code is quite long.
Programming includes the development of the site administration, which will help company employees to remove or add content. A working version of the resource appears and then published.
Publishing on the Internet.
After all the work, from a technical point of view, the site is filled with content (photos, texts) and published on the network. To do this, buy and pay for a domain.
Next, the site is tested. Without this, it is impossible to find errors. The work of the platform is carefully checked, and the defects found are immediately eliminated by the developers.
Upon successful launch and correcting all errors, the resource begins to fully function. You can proceed to website promotion.
What difficulties you will have to face when creating a website.
Platform creation is a rather complicated process. This requires not only design skills but programming skills as well. It is difficult to create a resource, understanding only the goals and objectives. Therefore, many people resort to the services of professional programmers. Let’s consider the main programming languages, CMS systems and the associated complexities.
1. Knowledge of the programming language.
Without knowledge of the language, it is impossible to create a website yourself. It is necessary to navigate in the environment of at least one language. Let’s consider the most common and basic languages, their features:
1. HTML (Hyper Text Markup Language)
Has the following features:
Creation of documents, including: headings, tables, photographs, etc. Acceptance of information from the network using links; Development of the necessary forms for filling out an application (“look for information”; “order goods”, etc.)
HTML is designed for creating pages of text and their design, as well as for viewing and reading sites on the Internet using browsers. Page is a file with tags that help the browser to recognize the required placement of text on the platform. There may also be links to images that will later be used in the text.
Pages of this program code are presented in hypertext form. It helps you navigate to any part of the page or to another by clicking on a certain phrase or word.
Hypertext Preprocessor is a programming language used to create dynamic web pages. Has a huge functionality. Able to support the operation of large sites. PHP allows you to create colorful resources, various visual platforms, complex applications, chats and forums.
It is quite difficult to learn this language, but it has a huge arsenal of possibilities.
The interface used for websites, applications and games. Works with all browsers, as well as programs that are not located on the Internet. Helps transform a simple page with handy features such as animations, page navigation buttons, and more.
Java is the most requested system. Works on any platform and makes it unique. Main advantages:
Simply interacts with device memory; Solves non-standard tasks; Has a large set of standard tools; It just interacts with databases.
Java will help you cope with a large number of tasks regarding the capabilities of your site.
Choosing a CMS and working on unfolding the template.
If you make a website yourself, you are unlikely to decide on a self-written one (unless you are a professional programmer). There are only two options left – a website on a constructor and on a CMS. If you want to get a non-standard resource with advanced functionality, then the constructor option disappears.
Why is a constructor often a bad option?
Website builders will help you create your own resource without knowledge of programming languages. The designers offer templates for creating a website. But, there are a number of limitations:
The possibility of your own creativity and the choice of creative solutions is minimal, since ready-made blocks of the site are offered. Designers are not suitable for a serious large portal. They will not be able to implement all the necessary functionality.
Choosing a CMS.
CMS (Content Management System) is a system for managing the content of a website. The main task can be attributed to the collection and consolidation of content into one whole. Content means texts, videos, audio, images, etc. CMS helps users manage, store, process and view publications.
The main advantages of this site option:
An employee of the company can independently edit, add, delete material and sections of the resource; The system has a wide range of tasks and configuration does not take a lot of time.
There are a huge number of CMS now, which are paid and free. You shouldn’t think that free systems are bad because they are. there is a constant development, and separate modules can be paid. The advantage of paid systems is a guarantee from the developer. If you have any problems, you can contact him for technical support.
Common types of CMS:
WordPress is one of the most famous systems in the world. It runs a third of the world’s sites. Free, has the ability to connect several modules. Allows you to develop anything from a small blog to an online store. Using WordPress, creating resources is not difficult, as well as maintaining and promoting quickly; Joomla! Is a free system that allows you to create various types of sites. Easy to learn, but there are security concerns. Also, an error in the appearance of duplicate pages is often encountered, which leads to problems with promotion; Drupal is a free CMS with a wide range of features. Suitable for portals and resources of large enterprises. Can combine an online store, blog and service sections into one site. The system is protected, but requires knowledge of how to work in it. It will be difficult for a beginner to cope.
Based on the above facts, we can say that the site is the result of a rather complex workflow. This is not only the development of an idea and design, but also full technical support for the best and most interesting work of the resource.
Create a website yourself or order?
Website creation is a complex multi-component process, which is better to delegate not even to one, but to a whole team of specialists.
The main advantages of a professionally rendered service:
Time. In order to create a website on your own, you need to study materials on design and programming languages. When ordering a service, time will be spent only on finding a suitable agency, describing the task and monitoring its implementation; A professionally designed website will be able to quickly solve the task, provided that the agency is given a clear technical task. If you do it yourself, then the result may not justify your desires. In addition, a large amount of development time will be spent. Depending on the complexity of the project, the site development team consists of an average of 4 to 10 people who are professionally engaged in web programming. You can be sure that the resource will turn out the way it was originally conceived. Website creation without errors. A variety of errors affect the efficiency of a resource. For example, the lack of adaptation for mobile devices. Initially, it seems that the disadvantage is insignificant. However, this will entail the loss of some potential customers. Every little thing is important in website development. Only specialists who have experience in this area can pay attention to this. Therefore, it is better to trust the agency. So the likelihood of getting a website without errors that can interfere with the further development of the platform is much higher. Design. A competent specialist can be entrusted with the task of obtaining a unique website from a design point of view. Otherwise, you will have to implement the design yourself or find a designer, explain the task to him, deal with the layout and finalize the portal. When contacting an agency, everything is much easier. You just need to share your own vision of the site, and then accept the finished layout. You can make edits if you wish. Service. After the completion of the work, the question may arise: “what to do next?”. You can entrust the maintenance of the site to the agency that developed it. Namely: Finding and correcting errors; Publishing information on the site; Advertising and promotion. This allows you to minimize the work with the site. You just need to control the platform. For example, an online store owner will only deal with orders.
Ordering a website development service from an agency is an effective way. Specialists will develop a website that will work exactly as the client needs. There will also be a unique design. Disadvantages of the site will be minimized.