How to promote a site for free and quickly yourself.

Everyone wants more website traffic. But unless your site has a huge advertising budget or your brand is hyped to get links from authoritative sites, you feel like a little fish in an ocean full of whales and sharks.

Do not give up! You can still find benefits. It all depends on your creativity and willingness to be persistent and resourceful. There are two audiences that you should turn to, search engines and readers So: 3 ways how you can promote your site for free and quickly yourself and increase traffic. many!

1. SEO, SEO as well. SEO.

Every few months someone claims that SEO is not that relevant. Over and over again, the results prove the opposite. Search engine optimization has changed a lot since its early days. However, the fact is that highly optimized sites perform better than sites of equal value that are not optimized. Good SEO combines on-page and off-page SEO. Off-page SEO is mostly link building, but it goes much deeper. This is too much of a problem for this article, so I’ll come back to it later. On-page SEO is all aspects of site structure that make your page attractive to search engines. Even though Google’s guidelines are constantly changing, there are some good guidelines that will ensure your website gets promoted.

Avoid cannibalizing keywords.

Keyword cannibalization is one of the most overlooked and potentially disastrous SEO issues. This is when the same term or phrase appears too many times on several pages of the same site. This is usually done unintentionally. Multiple pages can have the same target keywords in meta tags, title, and content. This problem is common for sites that get most of their traffic from a few specific keywords. For example, locksmith sites receive most of the queries for the keywords Locksmith + City (services). Typically, the word “Tula locksmith” will have 20 times more searches than keywords with a long tail such as “car locksmith Saransk”, “residential locksmith Samara”, etc. The locksmith site administrator may be tempted to use the term “locksmith Tula” in all service pages as well as on the home page. But this is a mistake: the search engine will not understand which page is the main, relevant page for this keyword. And therefore, none of your pages will end up on the first page of Google. So how do you avoid key cannibalism?

Make every page on your site focus on one unique keyword. Meta tags, title tags and title tags should be different on every page.

Never optimize secondary pages using homepage keywords.

If your site has many pages, make a list of pages and keywords to avoid duplication.

Don’t miss the little things.

The search engine algorithm checks hundreds and thousands of page elements. Each element is a small factor in your page rank. To get your page to the top, you have to work systematically. No detail is small enough to be overlooked. Sites like Moz and Clickminded.com offer SEO checklists that cover dozens of elements. Studying such a list may seem difficult, but I suggest that you do not neglect this process. It’s hard to say which page element can improve your rankings. Google changes the weight of various elements from time to time, so make a mistake on a safe site. Make your site SEO perfect. Work on the little things.

Audit your site regularly.

Site auditing programs look for your site for errors such as duplicate meta tags, broken links, missing XML maps, and images without alternate tags. The most important information comes from webmaster tools as Google will alert you directly to site issues that affect your rankings. There are many programs that offer site auditing. Getapp are good ones to check.

Site speed.

Google is now attaching more importance to your page load time. There are two different metrics for this. Page speed is the time it takes for your page to fully render its content on a particular page, or “time to first byte.” Site speed is the average speed of the sample pages on your site. Mobile usage is constantly increasing, so site speed has become critical. Google offers a tool to test the speed of your website. This is very helpful and shows how important speed is to your search engine rankings. Fast sites rank better and convert better than slow ones.

The most important things to slow down your site are:

Enable Compression: Software like Gzip can compress your CSS, HTML and JAVASCRIPT files. For images, use Photoshop or similar image editing software. Minimize coding: Developers who code by hand create much cleaner code in CSS, JavaScript, and HTML. Using HTML editors adds a huge amount of unnecessary code. Minimizing Redirects: Every time a redirect request occurs, a new HTTP request-response cycle is created. It takes a lot of time. Improve Server Response Time: Check if your server can handle the number of visitors you have. Sometimes upgrading your hosting plan can make a big difference to your site’s speed and rankings. Optimal server response time should be no more than 200 ms Use microdata. Microdata is the WHATWG HTML specification. It embeds metadata into existing content. Search engines process microdata from a web page and use it to provide a better browsing experience. In other words, it allows the search engine to better understand your pages. This allows you to better display your page on the search results page and understand what is the most relevant context to display it. Check your microdata with this tool provided by Google.

2. Catch your visitor’s attention.

The first time a visitor to your site looks at your page, and then at the search result. If the content and design of your site doesn’t immediately grab their attention, they move on to the next option. Google and other search engines place great importance on the visitor’s interaction with your page. A high bounce rate, a small number of repeat visitors, or a short time spent on your page will affect your rankings. It is also a sign that you have failed to grab the attention of visitors and interest them. Here are some tips to make your pages look more attractive at first glance.

Attractive headlines.

Headings are the first text element your visitors see. They have a huge impact on conversions and bounce rates. Your headline should not only be memorable: it should make the reader learn more. The authors of Cosmopolitan and Vogue associate this with science. Many marketers have analyzed how it works. You should definitely spend some time with their main headlines and understand how they work.

Use effective images.

Visual data has a much stronger impact than text. Make sure your potential customer sees the image as soon as your page loads. An image doesn’t have to be just pretty. We see so much visual information that a pretty picture doesn’t make much of an impression. The image should generate interest in your page and make people want to read more. A good image for your page should:

Convert attention to interest Visualize a value proposition.

The most useful images are those that help the visitor understand what they are going to get from your site. An image can be worth over 1000 words. Don’t underestimate their strength!

3. Become a part of social media.

In order to get natural traffic, your site must create ripples in the social water. It’s not enough to just post brilliant content, you need to master the art of chatting – without meeting face to face. Your content needs to be buzzing and you need to be his public relations team.

Join the community.

These days, you just don’t have to post to Facebook – you have to be proactive. Join group discussions, respond to comments, and show that you care. There is nothing better than using social media exclusively as a broadcast channel. Answer questions and connect with your readers. Make it a real communication tool with your fans. Give real value and human warmth to people who are interested in your content.

Comment on other relevant blogs.

It may not bring you direct traffic, but smart and helpful comments will build your reputation and get people to look for you and your site next time.

Be relevant.

Don’t just post the content that interests you the most. Tune in to your audience and give them what they want. Find out what they care about through surveys, running a contest, and reading the most popular questions asked on the forums. Content search tools like Buzzsumo and Twitter Search can help you do this quickly and easily.

Output.

Increasing website traffic is not an easy process. It takes time, effort and attention. You have to appeal to search engine algorithms and people. As such, your efforts should combine search engine optimization, attention to site detail, site aesthetics, and engagement with the online community. Do it right and you’ll be on top).

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