How to promote a website from scratch. How to get traffic to the site on your own and without advertising?

We will touch upon many aspects, not just the issue of promoting the resource through content. The importance of every little thing in the promotion will be considered. But there is one important note that I want to make right away.; the material will be useful only for information projects, that is, article sites, blogs.

He can also help other sites and find out the common truths that are important for each type of site. But not all recommendations will suit you if you have a forum, an online store or a website for renting real estate, and so on. Let’s start.

Let’s start by considering the preparatory actions (technical part) before promoting the resource, since it is possible to promote a young site only if all kinds of rules and point optimization are observed.

Actions before website promotion Differences between Yandex and Google Domain name Hosting Optimization of texts and meta tags Relinking Links Structure Responsive design.

Actions before website promotion.

Before you promote the site yourself, or rather; to start doing this, a certain basis of the site is always made, which is simply called the foundation, but in the world of SEO; this is a technical or internal site optimization. Without it, as you understand in any way, if you want to promote the site as efficiently as possible and what else is important; save money. In some niches, you can still promote a site without any investment, just by making a properly internally optimized site. This is rare, but there are such niches.

In more common niches, thanks to internal optimization, you can bypass your competitors, get closer to them faster than other competitors, or at least reach the same results with a smaller investment of money.

In order not to argue too much and not try to somehow stretch the text of this post, I will try to give all the information in the form of checklists and succinctly explain each item from the list.

Let’s go through the technical points that should be implemented on an information site if you want to promote a site in Google and Yandex as simply and efficiently as possible.

There should be a high-quality layout that will contain a minimum of code. The ratio of third-party layout code to content should be about 30/70, where 30%; content, rest; layout. We need to give the maximum content to the search engine. Naturally, you cannot do without third-party code, since it forms the structure of the site, functions, scripts and other elements on the site. If we remove them and leave only the content, then the site will simply lose its functionality or stop working altogether. There are a lot of subtle nuances in the layout that should be taken into account when creating a template. There will be a separate post about this, which I recommend you wait for. The technical optimization of the site itself should be done, which includes a set of actions that expand the functionality of the WordPress engine itself. By default, WordPress prevents us from doing some important things. These functions include: adding meta tags to each page and setting the indexing of each type of page; one of the SEO plugins (I recommend WordPress seo by yoast), sitemap (as XML; for indexing and HTML; for people and indexing), automatic backups; WP Database Backup plugin, caching; (plugins hyper cache, wp super cache, w3 total cache) and automatic linking at the end of each article (I recommend Yet Another Related Posts Plugin). It is also worth installing an equally important plugin for transliterating links into RusToLat. This is the minimal set of plugins that expands the standard set of Wodpress features and adds the necessary minimum for high-quality initial site optimization. In addition to the above plugins, it is worth installing human-readable URLs (page addresses), which is a very important point. First, install the RusToLat plugin, which will translate Russian words into transliteration, and then go to # 171; settings-permalinks # 187; and set an arbitrary type of links, which will display the full structure of the nesting of the document. What you need to insert into the field of this setting, learn from the article about optimizing the page URL. Also, do not forget about the important Robots.txt file, which tells search engines what to index on the site and what to ignore.

That’s all that needs to be done before promoting a young site. And these are not the weeks and months that newbies spend in search of information about internal site optimization, wondering how to promote a site on their own. The above set of actions is done in 20-30 minutes. Of course, not counting the layout, as ideally it should be done by a professional.

In the list above, I did not write all the features of the layout and design for the site, as there will soon be detailed material about this with rather subtle points. In addition, at the very start of the site, it is not entirely necessary to do an expensive layout with design. It is enough to find a high-quality template (without errors), even with minimal design, to start publishing materials and get the first results.

I recommend looking for such templates on the official WordPress site.; this will save you from installing a bad template with viruses and too hard errors. In addition, now all templates have begun to be added with responsive design, which is currently a rapidly growing trend. Its meaning is that it adjusts itself to popular mobile resolutions and the site is very easy to read on mobile devices, there are no unnecessary elements. All buttons and links are of normal size, easy to click, and the site does not need to be scrolled horizontally.

Also, I did not write about installing various plugins for displaying popular and recent posts, rating plugins, subscription forms and other points that are on the mass of sites. Yes, it is necessary, but not immediately, and then, when the site will already yield results. At the beginning, you need to make the maximum start with the required minimum. And 4-5 plugins and a couple of settings for this with a head. In the future, it is possible and even necessary to install various functional plugins to make the resource more complete and functional.

For example, on my new medical portal, of these gadgets, there is only a plugin for fresh entries for the sidebar and a rating in the form of stars after the text to make the snippet in the SERP more vivid and attract the attention of users. The site, in fact, is completely empty in appearance; there are no popular posts, subscriptions and other elements and this does not prevent the user from entering and easily reading the content.

Therefore, once again, what needs to be installed and done:

Customize the appearance of URLs (plugin RusToLat + set up permalinks); Configure the Robots.txt file; Install one of the SEO plugins (I recommend WordPress seo by yoast); Install the caching plugin (first I recommend hyper cache or wp super cache); Make 2 types of sitemap (XML; Google XML sitemaps, HTML; Dagon Design Sitemap Generator); Install the automatic linking plugin at the end of posts (I recommend Yet Another Related Posts Plugin).

By the way, now I jumped into the water and immediately wrote about the technical optimization of the site, but this is not the very first thing that needs to be done before high-quality website promotion. There are 2 more points that are the most important in the promotion. And their meaning is not to promote the site as a whole, but to get the fastest possible result and, perhaps, even without any investment.

What do you think is being said now?; Correctly chosen niche and semantic core; it is the backbone of every article site. It doesn’t matter if you have a simple informational website or a personal blog. The blog also has its own niche and it definitely needs a semantic core.

A correctly chosen niche will allow you, with a minimum budget, and maybe even without a single penny, to get a quick and tangible result in traffic and profits. And the semantic core will help to publish high-quality texts and have on hand the entire list of articles in the selected niche, which will be a plan for publication in the near future of the site’s development.

These 2 things; the foundation of any project. You can find a niche that will be completely unoccupied, but in demand by the audience. Thus, you have published only 20-30 texts, you will already be the leader of this niche, have a solid traffic and make a profit.

Of course, choosing a niche for an information site; a rather difficult step that is not done in one day and at random. It is worth doing multi-level idea generation, then expanding the list of ideas, and only then proceed to assessing each niche. It may turn out that you have to analyze more than a hundred niches, which is not so easy and fast. But in the end, you can stumble upon a very good direction, in which nothing is still busy and the result will be instant.

By the way, one of the following materials will be about choosing a niche. It will be difficult, but that’s why I’m writing it to help you figure it out.

There is no need to say much about the semantic core in this post, since I have already written an article recently, which will help to collect good semantics (go to the material on the previous link). If you yourself do not want to collect, then you can contact me and I can help you with this for a fairly modest fee. But it is better, of course, when you yourself go through this in order to know the whole mechanics of actions, and then delegate this matter to other people.

So, let’s summarize. Before filling and promoting the site, you must:

Choose the right niche; Collect a high-quality semantic core; High-quality internal optimization; Make up a high-quality template + design (you can also at a later stage).

An important point in internal optimization is to optimize the website loading speed, since in the Google search engine this is one of the most important ranking factors. Google says it is trying to give the user the most relevant response to their query and that faster sites are more satisfying to users’ needs. In addition, if there are 2 equal sites in the search results, then the download speed can become a determining factor that will help one of the sites to get higher. Be sure to take care of the loading speed of your resource.

Differences between Yandex and Google.

Let’s consider the differences between both search engines at several points:

Domain name; Hosting; Optimization of texts and meta tags; Relinking; Links; Structure; Adaptive design.

If you want to make good knowledge of the topic # 171; How to promote a site from scratch # 187; then you certainly need to know the principles of determining the quality of sites in both search engines. We will briefly consider this now, adhering to the list above.

All comparisons of both search engines should not be perceived as an option for sharpening the site for a specific search engine. You just have to understand that Google gives the return much faster than Yandex. The last search engine has been looking closely at the site for a long time, and when Google already gives good results, Yandex will just start slowly pushing your site to the TOP. Therefore, it is still better for young sites to focus on Google at the very beginning of their existence. But this does not mean that if the site is designed only for Google, it will not rank well in Yandex. It will be, but after a while, and after a certain period of time Yandex will even overtake Google.

Domain name.

It’s no secret that the age of the domain is the determining factor in both search engines. Also, the entry of the most high-frequency keywords in the domain name plays a small role. This is true for both Yandex and Google.

But an interesting fact is that Google still pays attention to the domain registration period. This is due to the fact that if the site intends to create high-quality and be in the game for a long time, then the domain is registered for a long time, while useless domains are rarely registered for more than 1 year.

After that, you may decide that you need to pay for the domain for several years. This is not necessary, since the influence of this ranking factor is not so great compared to others. It will be much more expedient to work on the site as a whole (content, links, and others). If the resource is at least slightly better than the competitors who have registered the domain for several years in advance, then this will not save them. You will get around them without a problem.


If you don’t know yet, then Google differs from Yandex in hardware power, and therefore Google reacts to changes in the site much faster than Yandex.

Google indexes the site much more often, so it is worth getting a good hosting, characterized by high-quality uninterrupted operation, so that the resource is always in service. If the site is often unavailable, then Google will not rank the site high.

I can say from my own experience that this moment is very important. At an important stage in the development of this blog, when I started to see an abrupt growth in traffic from Google, an unpleasant situation occurred.; the site has become unavailable. First, it was downtime for 1 day, then 1 more day. As a result, immediately began to receive letters from Google that the search engine could not access the site, since it is inaccessible. I resolved the situation in a couple of days, but after that: firstly, the important pages that brought the main traffic dropped out of the Google index and to this day they have not returned their previous indicators. Secondly, the site stopped growing for 3-4 months. Only now the attendance has begun to slowly grow from week to week by a couple of dozen visits per day.

It is also worth understanding that the choice of a non-hosting plan will depend on the load that your site will create. As a rule, up to 3-5 thousand visits per day will be sufficient for ordinary virtual hosting. Moreover, it is already better to secure yourself and move to a dedicated server so that the site load is as fast as possible. And, as you already know, site loading speed is an important point in determining its position by the Google search engine.

Recently, I have tried 2 hosting providers that I can safely recommend:

Machost ([urlspan] [/ urlspan]) Eurobyte ([urlspan] [/ urlspan])

At the moment I am working with Eurobyte, as there was a conflict with Machost, after which my site was blocked.

Optimization of texts and meta tags.

In principle, the work of search engines in this direction is similar. Both Yandex and Google need only high-quality texts that fully reveal the topic and answer the user’s question.

The only difference concerns the length of the text and meta tags. Google loves long texts more; is explained by the fact that a large text is able to cover a wider range of questions and give a more comprehensive answer to a user’s question.

Yandex also loves texts that provide a comprehensive answer, but it is better to focus on competitor analysis in order to determine the average text length from the TOP. The slogan is: # 171; We do it like the competitors, and even better # 187;.

Also, Google loves texts with a higher density of keywords in the text and a greater presence of their synonyms more. For Yandex, it is better to determine the average number of key occurrences from competitors.

With regard to meta tags, it is worth mentioning the meta description tag, which in most cases is taken by Google # 8217; om to form a snippet, and Yandex takes it very rarely and only if the text entered in the description is used in the text itself and contains the highest density of keywords.

Thus, you can control the formation of a snippet in Yandex and Google. In the latest search engine it is much easier; in most cases, it is enough to simply fill in the desired text with the description meta tag. To form the necessary snippet in Yandex, you need to get a little confused; create a part of the text with a sufficient density of keywords and place it, both in the meta description tag and in the text itself, so that Yandex will probably take it into the snippet.


The linking principles for Yandex and Google are almost identical. Relinking is aimed at improving the behavioral factors of the site by pointing users to other materials on the site. Also, linking is involved in the distribution of static weight between the pages of the site.

In website promotion, internal linking (manual within the text) is the most powerful internal factor that can increase search rankings and increase traffic by 2-3 times without investing a penny, but only spending some time and patience for linking.

It is also worth setting up automatic linking after the text of the article. It is also worth putting, but it only works if there are links to related materials in the block of similar entries.


Link promotion is a powerful enough factor, which at a certain stage makes the growth of a project simply explosive and leapfrogging. This is especially true for Yandex, when at first the traffic stands still, and then the pages simply fly out to the TOP and the traffic growth graph begins to strive upward. The jumps are quite real, when from 100-200 visitors per day in the next update there is a jump to 1000 visits.

Option 2 here:

Either the site itself is generally good and Yandex decided to move it up dramatically; Or the links worked.

If the links were bought, then most of all, it was the second option that happened.

What is the situation with links at the moment in both PS. Recommendations from the Google search engine itself state that you need to strive for links to our site from other sites.

If you follow the development trends in the area of ​​link promotion, then you probably know that Yandex has recently begun to cancel link ranking for commercial topics in some regions. If you work with informational sites, then you have nothing to fear; links work and work well so far. But there is one important nuance.; links should be of high quality, which are getting smaller every year, and even every month.

In Google, the situation is slightly different. Google spokesman Matt Cutts says there will be no cancellation of link ranking, as it will negatively affect the quality of the search results. With regard to the quality of links, here it is also worth adhering to, and even more than in Yandex, since Google severely punishes sites with its filter # 171; Google Penguin # 187; for poor quality link mass.


The qualitative structure in both PS plays an important role, as it is able to give good behavioral characteristics of the resource. If your structure (menu, split, arrangement of elements, etc.) is simple and straightforward to use, then the user will certainly interact with the site and increase its rank in the eyes of the PS.

The structure is quite an important stage in creating a website. If we take an information portal as an example, then the structure (sections, subsections) should be created in accordance with competitors and only if there is a complete semantic core on hand in order to make the correct distribution of materials into sections and subsections.

Adaptive design.

The real world is already moving away from using a computer for the usual surfing the Internet. The modern mobile lifestyle dictates the conditions for Internet users. You have to go online and look for answers to your questions directly from mobile devices (smartphones, tablets).

If earlier it was possible to get by with the usual website design and users normally viewed it via mobile phones, now you need to have an adaptive design that will adapt to different screen resolutions of mobile phones and tablets. The time will soon come when most of the internet traffic will come from mobile devices. But what to say, if now in some niches mobile traffic is about 50% of all visits.

What is the situation in Yandex and Google with responsive design. If we take the first search engine, then the lack of responsive design will simply negatively affect the behavioral factors of the site as a whole, since ordinary computer design is rather inconvenient to perceive on mobile phones.

With Google, the situation is different and quite interesting. Quite a long time ago Google announced and has already applied site ranking in mobile search in its algorithms. That is, there is a certain division of the issue for mobile users and computer ones. If there are 2 absolutely equal sites, but one has a responsive design, then the user who is looking for information from a mobile device will be shown a resource with a responsive design in the search results.

Therefore, it must be done. Moreover, if your niche involves searching for information from mobile devices. As a rule, these are ordinary informational niches in which you do not need a direct presence at the computer, when you just need to go in and check some facts, it is possible to look at recipes or some symptoms.

From my own experience, I can say that even in medical niches about 15-30 percent; mobile traffic. And thanks to the fact that I have a responsive design everywhere, visitors read texts perfectly and do not leave the site.

How to quickly promote a new site.

Wondering # 171; How to quickly promote a site # 187;, you should understand that there will be no immediate result in the form of a thousandth traffic in any case, as it will take time for the search engines to take a closer look at you. In addition, to get at least 1000 visits, you need an appropriate amount of materials on the site, the publication of which will take 1-2 months if you adhere to the standard publication mode; 1-2 texts per day.

Now there will be simple arithmetic. Average document response time; 2-3 months, provided that the text is written on request with minimal competition. That is, we wrote the text and only after 2-3 months it will reach the TOP for its main queries. Thus, you can already roughly calculate how long it will take you to have the cherished 1000 visitors per day.

Let’s say that you need 100 texts to overcome the threshold of 1000. Then, publishing 1 text per day, the last 100th text will be posted on the site only in the last days of the 3rd month. It turns out that we are postponing the result of our 1000, approximately, as much as the 6th month. The principle of calculation, I think, is clear.

Therefore, an important condition for the rapid explosive growth of website traffic is the publication of a large number of texts immediately after its creation. Ideally, all texts from the semantic core are generally ordered by copywriters and in a couple of days all articles are posted on the site. You just have to wait for all of them to work. With this approach, growth occurs in large leaps after 2-4 months to a solid attendance.

After the publication of the texts, it remains only to wait. Better yet; buy high-quality links in order to somehow show the search engines the dynamics of the site’s development, since all the texts will already be on the site and there will be nothing to write about. Links will give you even more # 171; boost # 187; in development and when they work, Yandex will generally put your site forward for most of the queries in the TOP.

Also, do not forget about the internal manual linking after the publication of all texts.

But we all understand that such an approach is possible only if there is a sufficient budget to order all texts at once, of which there will be about 300-500 in the average niche.

If we are an ordinary ordinary site owner and publishing materials in the mode of 1-2 texts per day is the only possible option for us, then it is worth determining the competition of the entire semantic core and publishing, first of all, texts only for requests with minimal competition (up to 5) and with maximum frequency. Such texts will go to the TOP in the very near future and will give the maximum return. This is the only reasonable option if there is no budget.

I can say from recent experience that texts can generate traffic not in 2-3-4 months, but immediately after publication. In Google it is so, but in Yandex, the first hit of the text in the search. I published 4 texts on a new medical website and the texts immediately began to bring traffic from Yandex. From Google a little less, but the traffic comes immediately. And this is only due to the fact that the texts were of minimal competition.; it is a decisive factor in getting traffic to these pages quickly.

Hope you understand; the faster you fill the site with texts, the faster they will work and the result will be. Otherwise, you will wait a very long time. There will be results, but they will appear systematically and slowly, since it is possible to quickly promote the site only with a reactive approach.

This can be compared to a rocket, which at the start spends 80% of the fuel to overcome gravity, and then simply maintains its functions thanks to the remaining 20% ​​of the fuel. So it is with the information site. We create a website, investing 80% of our efforts and money into it, and then we wait for it to shoot and support it with the necessary development steps, which will require 20% of our efforts and money.; analytics, money for links and so on.

You must once and for all learn to yourself that on information projects (article sites, blogs) the best way to promote a site; content. It should be of high quality, there should be a lot of it. The more content, the more traffic, the greater the coverage of the niche and the more earnings, both on contextual advertising networks and from selling direct advertising.

By the way, according to Yandex, a high-quality site; This is a resource with information completeness in a niche, that is, the site contains all the materials on the topic.

In no case do we forget that the text should be optimized for absolutely every material, otherwise we simply will not see high positions. But the principle is as follows. The main thing is that the text itself is the main dish, that is, it is of high quality, fully reveals the issue, and optimization is a kind of seasoning for the main dish.; text. This is the only approach that works now.

Ideally, first, a very high-quality text of the required length is written, and then, based on the analysis of competitors, we use the required number of occurrences of keywords from the group of queries for which the material is written. Thus, the material is obtained absolutely for people, but contains a small amount of spices for search engines so that the latter understand that the text is on a given topic.

In no case should you highlight individual key phrases in bold, italic, or underlining. For this, sites are punished; sanctions (filters) are imposed. You can highlight with such meaningful tags as bold, italics and underlining, only important semantic parts of the text that need to be drawn to the attention of the visitor, as I did at the beginning of the paragraph. These are whole sentences or even paragraphs, but not separate words (especially key words).

In the texts, it is imperative to use subheadings and images. It is desirable to have one picture and one title per user screen. The images do not have to be with any instructions. Many topics use images of the topic, but only for coloring. For example, in the slimming niche, you can place images to color the text to make it easier to read. Find a couple of three pictures with people with a beautiful figure to color the text.

In general, the following requirements are imposed on the text:

Text should be written purely for people; main dish; Ideally, the text should be rewritten not from one source, but from the TOP-3 results; The length of the text and the number of occurrences of keywords is determined only by competitor analysis. We use keywords as a seasoning for the text; Be sure to use pictures, subheadings, highlighting the semantic parts of the text with accent tags: bold, italic, underline, quote; Under no circumstances should the keywords themselves be highlighted. They must fit harmoniously into the text itself. Optimization of the article Content design.

If really high-quality competitive content is published, then the effect will not be long in coming, growth will go quickly and the question of how to promote a young site will disappear. Too much attention is paid to young projects, so we need to show from the first days that we are serious about doing everything at the highest level and as quickly as possible.

We will assume that you have published the number of materials that are capable of giving at least 1000 visitors per day from the search. What to do next? After all, sitting and just waiting is not entirely correct.

First, there is no need to dwell on published material. Always remember that the amount of materials; it is the guarantee of good traffic from search engines, whether it is just a content site, whether it is a personal blog. Search traffic is needed everywhere, as it is as easy as possible to get, free, and as targeted as possible. If the entire semantic core is published, then you can publish news on the topic by creating a new heading. This will have to be done in any case, when all the texts are written out, since the resource always needs to grow. If it will not be updated, then it will be a matter of time before the site starts to crash. You can also create separate sections on the site, for example # 171; Answers to questions # 187; or function # 171; Question to the expert # 187; when you will be asked questions through the feedback form, and you will make detailed answers to them, from which separate pages will be obtained; this is additional content, and the function of expert responses itself; added value on the site. Secondly, it is always necessary to do manual internal linking, since only it can give a huge increase in the positions of the site pages in the search, touching only the site itself and nothing else. This is how to quickly promote a site, just not untwisting it, connecting the materials with each other using some technology. Ideally, linking is done constantly as new texts are published, but we are well aware that it is difficult to do this ourselves, since it is constantly necessary to analyze new and old materials for the purpose of putting links in them among themselves. Therefore, you can proceed as follows; make a global linking as a certain number of texts are published. For example, at the very beginning, they published 100 texts, linked them to each other. Then another 50-100 texts were published; linked again, but not only the new 100 texts are taken into account, but also the old ones, since the linking must be complete. Thirdly, one of the important elements of site development is the growth of the link mass to the site, since when you write out the entire semantic core, then there will be nothing to do but come up with various services on the site (answers to questions, calculators, catalogs, forum and others) and engage in interlinking. A good signal that the resource is useful; there is an increase in the link mass. This is an inevitable moment if the site contains really high quality content. But such a natural increase will only happen when the site takes the first positions in the search results for most niche queries. This takes time, so it’s worth buying links from quality sites first. Fourthly, do not forget about attracting direct traffic, that is, traffic that will come to us from various social networks, services, forums and other similar sites where the target audience sits and you can leave a link. It will be strange if the site has good traffic from the search, but there are no direct visits from bookmarks, social networks and other sites. How can a site with quality content not be featured on various sites? No way. Therefore, you need to immediately make sure that people from various sources come to your resource. You need a variety of traffic. Plus, while your site is only a couple of days old, you can already start posting links to existing site materials on various sites and attract direct traffic, and already collect a constant audience of the site. In addition, search engines will take an assessment of user behavior on your site and, if their behavior is good, then such visits can quickly give an impetus to the site’s exit to high positions. These are what are called behavioral factors. Fifth, you don’t need to use any runs on article directories, trust site profiles, and the like. Previously, this gave a result and then only after building up a trust link cushion, which was originally created from high-quality eternal links from authoritative sites. We bought links 30-50, and then finished off the pillow with a run. Now it may work, but it will be more profitable for the money that the run costs, to buy a couple (or maybe a dozen) of good eternal links that will work with almost a 100% guarantee.

Website promotion options without attachments.

Basically, you already know how to promote a website without money.; to make a reference point for the content, although this also implies an embedding in the texts themselves.

The way out of this situation is simple and difficult at the same time.; will have to publish the texts ourselves. This is actually the first option for free website development. We take all our strength into a fist and devote absolutely all the time to writing the maximum number of high-quality texts. If you see somewhere recommendations that you need to publish 1 text per day, or even better; 1 text in 2-3 days, then know what it is # 171; fast # 187; filling the site will not give tangible results in the near future.

This option for self-writing texts is quite complicated in terms of many parameters. The biggest snag is the lack of copywriting (rewriting) skills. If they are not there, then one text will take a lot of time, especially if a complex project topic is chosen. If the skills are available, or even better; understand the topic, then there will be no difficulties in publishing texts.

This option is more suitable for beginners who want to save money, but it is far from the fastest in achieving good results.

The second option is some kind of partnership with a rewriter. You need to find a person. It is advisable if it is an experienced copywriter who has been doing this for a long time and has experience in writing texts in a given niche.

The fact is that copywriters earn quite good money, but they are constantly drawn into the process of writing texts and always strive to find something more passive. It is necessary to find a person who is ready to write 3-4 texts a day to the site, realizing that the result will be in 3-4 months. As a result, you divide the further profit from the site in half.

Finding such a person is difficult enough if you cannot prove to him that the effect will really be. You don’t want to work just like that for 2-3 months without rest. But, if you manage to find yourself a copywriting partner, then consider that you both win. You will only have to deal with content management; engage in the publication of articles on the site, design, search for pictures, videos. You will also have to deal with other technical things. In general, you are completely responsible for the management and promotion of the site, and the copywriter; fast writing of high-quality texts.

By the way, if someone is now reading these lines and has skills in rewriting or is an active copywriter (rewriter), then you can contact me. Recently, I began to actively attract friends to create partner sites using the technology described above. If you are interested in this type of cooperation, then you can write to me, we will discuss everything.

The most interesting thing is that you can find such a person even from your circle of entourage (friends, relatives) or from the circle of your loved ones. You don’t have to look for a copywriter. Everyone has some kind of education, hobby, field of activity. So why not publish all your knowledge in the form of quality expert texts on the site. This is quite an interesting option. The difficulty is only in proving to people that it works and that you must first work actively, and then collect the cream.

I think you have already understood why I offered only 2 options, how to promote a site without money. We have already figured out that the promotion of an information site is primarily due to its content. Therefore, I have provided 2 options to choose from, which imply exactly the content of the site.

We write texts ourselves; long, difficult; We find a person who will write texts; if a person is experienced in the topic and knows how to write texts, then the process will be fast.

Naturally, the preparatory stage before filling the site itself, ideally, will not do without minimal investment, since to collect the semantic core, you need a KeyCollector worth 1,700 rubles and you will need to evaluate the competitiveness of texts in the Mutagen service (100 requests 30 rubles). Competitiveness assessment is necessary if it is not possible to immediately publish a large part of the semantic core to the site. Otherwise, the competition must be assessed in order to publish at the very beginning texts that yield results in the fastest possible time.

Let’s summarize everything that was written earlier in the form of a short list.

Checklist for creating a successful information project.

Choose the right niche. Collect a high-quality semantic core. Perform high-quality internal website optimization; foundation. Fill the site as quickly as possible with a large number of materials, intelligently optimized for key queries. Regularly build up your link mass (perpetual links). Regularly perform internal linking within texts as new materials are added. Create useful services on the site (calculators, catalogs, ratings, reviews, forums, and so on).

Now you know how to promote a website yourself. In your hands you have a clear plan for the creation and development of an information project. The main thing you understand; content is the basis for the promotion of the resource. It is possible to achieve impressive results with only one content, but only on condition that other requirements are met: the right niche, high-quality semantics and internal optimization.

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