Google – the most popular search engine in the world and the main traffic channel for the majority of sites in the Russian and English language segment of the Internet. Therefore, website promotion in Google is the main way to increase traffic to an Internet resource both in the CIS countries and abroad. The exception is a few states, for example China, where its own search engine Baidu remains a monopoly.
Website promotion in Google – a laborious process, since the visibility in the search engine depends on many factors (as stated by the Google employees themselves, there are more than 200 of them). The optimizer can influence many of the ranking factors only indirectly, and therefore it takes a lot of experience and skill to ensure effective promotion.
Advantages of website promotion in the Google search engine.
Of all the traffic channels, the Google search engine gets the most visitors to the site. Every day, thousands of search engine users enter queries, the answer to which can be provided by your resource. The higher your position in the search results, the greater the percentage of users you can get. At the same time, they already have a need for the services, product or information that you provide.
The result obtained through high-quality search engine optimization lasts for a long time. Even after the termination of any promotion work, you will not begin to rapidly lose ground. Key queries will stay in the TOP until competing resources manage to overtake them thanks to their own promotion. But even this can be avoided. We recommend constantly «keep the site in shape», after completing internal optimization, regularly check for technical errors and do not stop external optimization. This will allow you to constantly improve your own positions without significant costs and volumetric improvements.
Ways to promote your site on Google.
There are two main ways to get traffic from Google: from organic search results and from ad units. Let’s consider them in more detail.
Search advertising brings results much faster, since you do not need to wait for a gradual increase in rankings. In addition, it takes much less time and effort to set up and launch an advertising campaign than to optimize a website.
But this method has its drawbacks, the main one is – paid traffic. You pay for each transition to the site from the SERP, and after the termination of the advertising campaign, the site disappears from the ad units of the search results, so a high traffic rate is not saved.
Promotion in organic search – a more labor-intensive method, since you need to carry out a complete optimization of the Internet resource, create content and regularly build up the link mass. However, you get traffic from search for free, and high positions remain for a long time, even after the complete cessation of promotion work.
Therefore, SEO is considered to be a more effective promotion method in the long run. Therefore, further we will tell you exactly about the promotion in organic search.
Get a comprehensive website promotion strategy on Google.
Website optimization for mobile devices.
The search engine takes into account how responsive the resource is to mobile devices. This concerns not only the structure of the pages, which should be user-friendly with smaller screens, but also the loading times.
Optimization for mobile devices – an important stage in search engine promotion, since more than half of search queries in Google are entered from smartphones. If you do not take into account the interests of mobile users, the behavioral factors of the site can deteriorate significantly, as a significant proportion of traffic will simply return to the search after clicking on its pages. As a result, this will negatively affect the positions and the resource will lose not only mobile traffic, but also desktop traffic.
To prevent this from happening, Google experts recommend following the Mobile first principle when creating a design. – take into account, first of all, the convenience of the site for users with a small screen. To do this, the site needs a responsive design (the design automatically adjusts to the screen resolution), or a mobile version (a separate subdomain where smartphone users are redirected). You can find out more about each of them here.
When viewing from mobile or other small screen devices, it is important that the site meets the following criteria:
only vertical scrolling – the content of the page must fit completely across the width of the screen; large readable font; large buttons, optimal size – 10 * 10 pixels; lack of elements that are not supported by phones, for example, Flash animations; large spacing between links and buttons to eliminate the risk of accidental clicking.
It is also desirable to minimize «the weight» pages – use compression for images, remove unnecessary graphic elements and animations, enable caching, etc. This is necessary because non-mobile users do not always have good coverage and fast Internet, so that site pages are loaded at the same speed as when viewed from a PC.
Website loading speed.
It is also an important factor that is not only taken into account when ranking, but also influences non-behavioral indicators and conversion. The normal loading time is considered to be no more than 2-3 seconds. This indicator is influenced by the weight of the page (the number of animations, videos and images), the location of the hosting, the speed of transmission and processing of information on it, as well as the scale of the resource itself and the number of active users.
Loading speed directly affects a site’s bounce rate on Google. With every new second, more and more visitors leave. In addition, if the visitor has to wait a long time for the first page to load, he most likely will not want to go to the rest, and this is also a rejection and loss of a potential client.
To check the speed of a site on Google, you can use the Google PageSpeed service, which, according to the search engine, evaluates all factors that affect loading time, except for the speed of the user’s Internet connection.
To reduce the waiting time for your visitors, SEOs do the following:
optimize «heavy» content – image compression, different photo resolutions for preview and detailed, lazy loading, etc. optimize the code – reducing the number of requests between the server and the user’s browser, removing unnecessary elements in the CSS code and JS elements, setting the priority of loading content: first CSS and at the end JS; connect caching – part of the data is stored in the cache memory of the browsers of users who have already visited the site earlier;
Also, the choice of hosting affects the speed. For example, the further the server with the site is located in the region where your audience lives, the longer it takes to transfer data. If your traffic has skyrocketed, then there is a risk that the server will not be able to handle too many requests, so it is better to pre-select a hosting that is able to provide enough computing power.
Another reason for slow loading can be malicious code on the site. – the result of hacking or virus infection. To avoid this, use only licensed software, for example, plugins and design templates for CMS.
Content and internal site optimization.
Internal optimization means working on the site itself. This is the most time-consuming stage of promotion, which includes technical optimization, work on content and improving usability.
Collection and analysis of information.
First of all, experts collect information about the resource itself, as well as the niche in which it will be promoted. To do this, conduct a comprehensive site audit, which allows you to detect the main errors and imperfections of the site, as well as ways to increase its visibility.
After the audit, specialists begin to study the market: coverage, demand dynamics, main competitors. Also at this stage, a portrait of a consumer is drawn up, where the key features of the main segment of the target audience are described:
floor; age; region of residence; social status; interests; pains and motives.
Competitive research is equally important. In the process, optimizers learn:
content of competitive resources; structure; the dynamics of the link profile change; semantics.
Based on pre-project research, specialists form a website promotion strategy that takes into account both the positive and negative experience of competitors, as well as the characteristics of the target audience.
At this stage, SEO specialists check the site for technical errors that impede the promotion and correct operation of the resource, and then carry out improvements. Let’s consider in more detail the main aspects of the work.
Setting up indexing. The rate of growth of positions in the process of promotion depends on indexing. Optimizers configure robot.txt to ensure correct indexing – a file that helps a search bot crawl a resource. The sitemap.xml file also allows you to speed up the site check by search. – it is a kind of sitemap for search bots that makes it easier to navigate and prioritizes checking for different pages.
Emphasis on meta tags. It is the second driving factor behind internal optimization after content. Composing Title and Description is a kind of art. There are hundreds of articles on the Internet and comments below them on how to properly compose working meta tags. However, the only correct answer is how to do – no. It all depends on the subject matter, the semantic core, the work of the marketer and the SEO specialist. However, there are two principles for the formation of meta tags: only unique (relative to your site) and relevant to the content on the page of which they lead.
Internal linking. This is a kind of opportunity to convey the authority of one page to another by linking to it. This is done to improve the ranking and popularity of commercial sections, or if the relevance of the pages does not match the selected keywords.
Page optimization. Google has its own authority on every page – Page Rank (PR). For the entire site to grow, separate work is required with each commercial page: filling with unique content, collecting the semantic core by groups of requests, creating unique meta tags, etc.
404 Errors and broken links. They shouldn’t be. Special services (like Screaming Frog) need to systematically scan the site and fix these problems. Otherwise, they clog up the search results, lead to rejections, lead search bots to a dead end and «are filming» points of popularity of the site as a whole.
Use LSI copywriting and search suggestions extensively.
The more useful the content on the site is for users, the higher the likelihood of promotion in search engines. Text content plays one of the primary roles in determining the success of a project. Information blocks should be readable, carry useful information for users, contain keys and be relevant to the general meaning of the page. And the most important thing – 100% uniqueness. Plagiarism by Google is punishable by serious filters and fines.
To promote with content, you do not need to add a huge number of keywords to the text in the exact occurrence. This will only harm the readability of the text and worsen behavioral factors, and there is also a risk of getting penalties for over-optimization. Search engine algorithms quite accurately recognize the subject of content on the site and without an excess of keys in the exact entry.
It’s much more efficient to use LSI copywriting – a method of writing texts focused on hidden semantic indexing. It is important to use words in the text that often accompany keys, as well as their synonyms. This increases not only the relevance of the page, but its readability for the user.
To expand the semantics of texts, you can use Google search suggestions. They demonstrate similar keys and LSI bindings that users often use in conjunction with the body of a query.
To keep your text appealing and easy to read, remember to structure it:
divided into sections and subsections that facilitate navigation; rubricate – thanks to this, the text looks less voluminous, and the user is more willing to read it to the end; use lists to summarize the most important information.
Google also takes into account the expertise of the authors who create the content. Even just articles with the specified author, information about which is on the site, are ranked higher. And if the author is an expert in the field that the text is about, then you get a significant advantage in ranking.
Website promotion in Google using video content.
Videos on the site significantly increase the average visit time. This kind of content is best perceived by internet users. By adding video content, you can not only improve rankings by influencing behavioral factors, but also increase audience engagement.
Let’s take a look at some of the main ways to use video on your website:
Customer video reviews. Feedback in this format is much more credible. The user of the site sees not just a text written by an unknown author, but a story of a living person about a positive experience of cooperation. To get this kind of feedback, you can incentivize customers with discounts, bonuses, and other great deals. Product overview video. Such a video on a product page can increase the conversion several times, since a potential buyer receives a maximum of detailed information about the purchase that interests him. In such reviews, you should focus on those characteristics that interest the consumer in the first place. Welcome video on the home page. It is a reputational tool that increases the trust and loyalty of potential customers who have come to your site. Such a video will convey the necessary information to the visitor much more effectively than any text blocks. Video instructions. They can be used as a lead magnet on the site, as they are simple enough to understand, visual and will accurately interest the user. Any material in video format is much easier to assimilate.
Videos posted on the site are involved in search results for video, and are also often present on the main search page in an additional block. This allows you to increase the visibility of your resource in the search and get additional referrals.
Video content is useful not only on the site, you can promote using the YouTube channel, attracting an engaged target audience from there. This technique is especially useful for expanding reach, building brand reputation, and educating your target audience.
Expand your website promotion opportunities with micro-markup and structured data.
It is important to structure the content on the site not only for the user, but also for the search engine. To do this, use the micro-markup on the site. It is recognized by most of the popular search engines in the world.
With the help of micro-markup, you can designate different types of content on your site, which allows you to improve your site’s snippets in the SERP. Basic examples:
extended snippet with a short answer to a user request; video or image that is displayed next to the title; access to site search immediately in the search results.
If your snippet compares favorably with competitors in the search results, you can significantly increase your CTR. But it is worth remembering that by providing a full answer to the request in the snippet, you can also reduce the number of clicks to all sites that participate in the search, including your own. This happens because the user finds the answer to the request and he does not need to click on the link to the site.
The presence of micro-markup increases the relevance of your content in the eyes of search engines, as it structures it. It also allows search bots to crawl a resource faster without wasting your crawling budget.
Another useful element of micro-markup – bread crumbs. These are links that step by step show the shortest path from the home page to the current one. Google takes them into account when ranking, as they make it easier for users to navigate. In addition, bread crumbs help speed up indexing.
Semantics – the key to successful website promotion.
Formation of the semantic core – one of the most important stages of search engine optimization, since it is he who determines for what queries the site can be found in the search. To collect semantics, optimizers use the following services: «Yandex.Wordstat», Key Collector, Slovoeb and others. Based on similar keys that users often use, experts expand the semantics of the site.
When adding keywords to the CL, the most important thing is their relevance. It is worth excluding words in advance that can lead to inappropriate traffic. For example, types of goods or services that are related to your topic, but you do not provide them. It is also important to exclude the names of countries and regions in which you do not work. The larger the Internet resource, the more labor-intensive the process of collecting the semantic core.
In addition, low-frequency keys have low competition, which makes it easier to advance on them. Therefore, optimizers often start promoting young resources precisely with low-frequency operators.
After collecting relevant queries, they need to be grouped into thematic groups. – cluster. Each cluster is located on a separate page, therefore, when expanding the CJ, it is often necessary to refine the structure of the site.
The influence of behavioral factors on promotion.
Over the past few years, behavioral factors have become a much stronger influence on a site’s ranking in Google. The search engine is based on the reaction of users to the content of an Internet resource, assigning it a position in the search results. How real users behave on the pages of your site.
If you hear the phrase: «Behavioral factors cannot be influenced» – don’t believe it. An in-depth analysis of the available indicators and drawing up a strategy for their improvement is required. Up to a partial or complete redesign of the project. Key aspects affecting behavioral factors:
quality and relevance of content; usability; download speed; the correctness of the site; attractiveness of the visual design; attractiveness of USP.
To make your site more attractive to users, you can use split tests in Google Analytics, which allow you to simultaneously track the reaction of two groups of users to the changes you made on the site.
The main behavioral factors to look out for when promoting your site on Google.
The search engine evaluates the following factors:
CTR (click-through rate) of snippets – what percentage of users came to your site from the search results; session duration – how much time the user spent on the page / site; viewing depth – how many pages have been viewed; conversions – how many users completed the target action; number of refusals – what percentage of users left the site by visiting only one of its pages.
You can track these indicators using the Google Analytics service. The search engine also takes into account how many visitors returned to the search after visiting your site. The lower their number, the better, because this indicates that Internet users have found a complete answer to their own request and do not need additional information.
The correct micro-markup of the resource content, as well as the writing of readable description meta tags, helps to increase the clickability of snippets. The more detailed the snippet describes the content of the page, the higher the number of clicks to it.
Session duration is influenced by many factors: video content, text content, design, interactive animations, user interface usability, etc. Even a low download speed can increase the average session duration, but it will significantly degrade other behavioral indicators.
To increase the viewing depth, you need a user-friendly interface, high-quality internal linking, availability «bread crumbs» and intuitive navigation. It is necessary to encourage the user to go to other pages of the resource.
Work on website conversion – this is a very large-scale topic, where it is important to take into account many aspects. You can read more about this in our article on How to Achieve High Conversion Rates.
A high bounce rate does not always mean that the site was not useful to your visitors. Google considers only one page visit as a bounce. But it is important to understand that often Internet users go to the site for information requests, find an answer and leave the resource. Therefore, for pages with informative content, the bounce rate often reaches 90% or more.
How to improve the usability and attractiveness of the site for users.
To make the site more attractive? Convenience of the interface, design, ease of navigation and usefulness. These are the main aspects that make the Internet resource popular. Let’s consider each of them in more detail.
To make the interface user-friendly, it must first of all be simplified: remove unnecessary information, shorten the content length, and minimize the number of actions that the user must perform in order to place an order. A striking example – extra fields in online store order forms. To make a purchase, you just need to specify your name, payment method and contact information. But you can often find many unnecessary fields that must be filled in, for example, last name and patronymic.
Don’t try to fit as much information as possible on one landing page. The average user of an Internet resource studies 20-30% of the text content on the site, even if he is interested in cooperation. Therefore, place information that can influence the choice at the very beginning of the page: benefits, advantages, discounts, bonuses, etc.
How to identify flaws on the site that reduce its effectiveness.
To identify and eliminate errors on the site, an audit is required – detailed analysis of the site by specialists. Depending on the factors that experts assess, there are the following types:
Technical audit – checking the site for technical flaws that interfere with search engine promotion and the correct operation of the resource itself. It is conducted by search engine optimizers and programmers. Usability audit – research of factors affecting the usability of an Internet resource: navigation, interface, available tools. This type of research is carried out by UI / UX specialists. Comprehensive search audit – study of all factors affecting the effectiveness of search engine promotion. It includes technical analysis, usability assessment, research of link mass, content, etc. It is carried out by a separate team of analysts, which includes an SEO, a marketer, an interface designer and programmers. Marketing audit – research of the effectiveness of all marketing tools that are used to promote the site. A full-fledged marketing audit is carried out by experienced marketers who often resort to the help of other specialists: SEO, programmers, PPC specialists, and UX designers.
Quality links – an important condition for website promotion on Google.
Getting links – it is the main factor of external optimization and one of the main factors in the whole SEO process. Without systematic acquisition of external links, the project will become uncompetitive and will be gradually replaced by competitors from high positions in the search results.
Website promotion for Google should be phased: first, the site needs to be prepared – this is an internal optimization. Then start gradually building up the link mass. The presence of technical errors, low-quality content, poor or non-working functionality, etc. – all this will make external optimization pointless and ineffective.
In highly competitive topics without building a link mass, the chances of getting out on the leading positions in search results on Google are extremely small. If you want to check the work of your specialists – use external link analysis services like Ahrefs. Our specialists systematically provide a report that lists all received backlinks to assess quality, quantity, thematicity and trust.
External optimization – it is the formation of an external link profile. Link building specialists compile a list of information sites and other visited resources related to your niche from which you can get links. After that, they start posting backlinks there using guest or paid content publications.
Such links are considered the most useful for website promotion, as they are placed on sites with high trust and traffic. Similar topics are also important. This is not only taken into account by the search engine, but also allows you to get traffic to the site through a backlink.
Social media activity.
Promotion on social networks such as VK, fb, Instagram, etc. positively affect the growth of the site and business. This is due to behavioral factors. SEOs are still debating whether this is a direct Google ranking factor or not. Since the employees of the company did not confirm this information, but did not deny it either. However, the experience of Elit-web in the simultaneous promotion of projects in search engines and social networks speaks of the positive impact of the latter on the speed and quality of position growth.
Site registration in catalogs, aggregators and ratings.
The more authoritative the resource – all the better. Particular attention should be paid to Google services: My Business and Google Maps – this is a very important condition for promoting the regional promotion of companies, as well as enterprises that have a physical address. Thanks to these services, you can provide potential customers with additional useful information about yourself outside the site, thereby increasing the reach and number of contacts with the target audience.
In the early stages of website promotion, it is catalogs and aggregators that can become the first source of traffic and begin to bring customers to the site before the site’s position in organic search results begins to grow.
Creation of a positive reputation about the company on the Internet. Both automated processes and manual laborious work are used here. The direction is quite young in the field of promotion, but it already has good indicators for improving reputation and positions by keywords.
Consider local search.
For small organizations focused on working in only one region, it is very important to consider local search. With its help, you can increase the position of the site in the personal search results of users located in your region.
What to do to improve your local site SEO.
First of all, it is important to choose the right domain zone. The search engine is guided by it, determining the region of promotion. If you provide services within the same country, use .ru, .ua, .com.ua.
Let’s pay special attention to the Ukrainian zone .ua. It is important to understand that .ua is only suitable for officially registered trademarks. Hosting a site in this domain zone requires additional costs. But there is also a plus, .ua is more trustworthy among Internet users.
It is also important to register your company in Google Maps, indicate the address and up-to-date information about the opening hours, the services provided, etc. This will allow you to receive additional traffic from the service.
Internal optimization for SEO-promotion of a local site.
Giving place names boosts your search rankings in your chosen area, but in other cities you can lose rankings. Therefore, this tactic is only suitable for small businesses that do not plan to expand anytime soon.
Website optimization for voice search.
Recently, voice search is gaining popularity among Internet users. This trend is especially widespread in Western Europe and the United States. In Ukraine, Russia and other CIS countries, it is used less often, but it is likely that this search format will gain popularity over the course of this year. Therefore, it is better to prepare the resource in advance:
Write the headings and subheadings of the content, in the format of the question they answer. Use prefixes «How. », «Why. », «Where…?» etc. This will help the search engine algorithms to more accurately select the answer to the query. Submit as much information as possible about the work of the company that the user may need: opening hours, physical address, a complete list of contacts, a list of services or goods. Use micro-markup for site content. Create a sitemap.xml that will help bots not only index the content of a resource faster, but also find a relevant answer to a voice query. Remember to use long tailed bass keys. Providing a concise, relevant answer to them will increase your site’s visibility for more than just voice searches.
All of these tips help the search engine to more accurately index the content of the resource. Even if you don’t think that voice search will be able to bring traffic to your site in the near future, such recommendations should be followed, as they contribute to the growth of positions in the search results and in regular search.
Protection using the HTTPS protocol as a mandatory attribute of SEO website promotion in 2022.
A prerequisite for promoting sites of any topic – protecting users’ personal data by encryption. To do this, you need to connect a secure SSL certificate, which encrypts information during transmission between the user’s browser and the server, thereby minimizing the risk of interception.
Site URLs that use a security certificate start with HTTPS. This is taken into account by search engines when ranking, as well as users when converting. Most browsers will warn you by clicking that a site is unreliable if it doesn’t have SSL. This can severely degrade traffic, behavioral factors, and conversion rates.
Website promotion in Google yourself.
Is it possible to independently ensure effective promotion of the resource in the search? If you have enough time and skills, you can optimize a small resource without the help of optimizers. But for the full development of large-scale projects, the efforts of one specialist are not enough.
The thing is that many stages of promotion work are carried out simultaneously by different team members. This allows you to reduce the time for optimization and get the growth of traffic and positions much faster. When developing a web project on your own, you will have to perform tasks sequentially. In this case, the terms will be measured not in months, but in years.
Google tools for website promotion.
New SEO and SEM tools are constantly appearing on the market supporting internet marketing experts. Some of them are paid, others – no, services and specialized applications are constantly being created to analyze various aspects of website optimization. What programs perform best during a tough battle to rank high in organic search results? Unfortunately, there is no definite answer to this question. – how many experts, so many subjective opinions. It’s definitely worth revisiting Google’s free website promotion tools.
We recommend Google Trends as an SEO tool for finding blog topics, checking popularity trends for individual queries, and identifying seasonality of keywords. This app is not particularly appreciated by SEOs because it does not provide specific statistics on the average monthly phrase searches. However, using Google’s Trends is worth looking for content design inspiration on your site.
Google Keyword Planner.
Google Keyword Planner is familiar to every SEO professional. This is where we find data on the popularity of phrases, their competitiveness and, consequently, the difficulty of promotion. Most external keyword analysis apps download the average monthly number of queries from this tool. This is the most reliable source of information, albeit somewhat limited for accounts that are not running a Google Ads campaign.
Google My Business.
When running a small business, you don’t need to have a website to inform customers about store opening hours, promotions, or the range on offer. Users will receive all this information from their Google My Business profile. In addition, proper business card optimization supports the process of local company promotion. So why not use this online SEO tool? Be sure to customize your company page, follow reviews, add photos, and update data to improve visibility in your local market.
Google Search Console.
Without Search Console, you won’t be able to effectively promote your site. Thanks to this tool, we will improve the page indexing process, find all the flaws in the site, and check the visibility of the domain in the search results. Search Console contains a lot of useful information, without which it is difficult to evaluate site optimization.
Thanks to Google Analytics, you can easily track site traffic, number of sessions, unique users, time spent on individual pages of the resource. Graphs, reports and statistics are available with the help of which it is possible to evaluate the effectiveness of website promotion. Even a basic knowledge of using this SEO tool from Google will answer many questions related to improving conversions.
Page load time affects a site’s position in search results and conversion rates – users leave a slow loading site.
Is your site mobile friendly? If you cannot answer this question, the Google PageSpeed tool will help you to check if all the elements of the website meet the requirements of smartphones and tablets.
Google Tag Manager.
Google Tag Manager – is an application that allows you to embed marketing tool codes on a website without modifying the original files. Everything is done in a separate panel, and if something does not work out, you can safely cancel the introduced modifications.
Google Data Studio.
For complete reports that include data from many applications, for example, Google Ads analytics and external sales tools, Data Studio is suitable. This is another free tool from Google. It definitely makes it easier to analyze the effectiveness of website promotion, paid advertising campaigns on search engines or social networks. It is also nice that the list created once is regularly updated, thanks to which we get access to the archived and latest information about our site.
A tool for testing structured data.
By marking up individual sections or elements of a page with microforms, we draw Google’s attention to information that is important or interesting to users. When implementing structured data, it is easy to make mistakes that can later negatively affect the position of the site. Therefore, it is worth checking the correctness of the tags implementation using a data testing tool. If something goes wrong – you will see a hint.
Site visit statistics – counters and tools.
Google SEO tools – a free source of valuable information.
Google has a number of interesting and useful applications in its portfolio. These are usually programs that you can trust. When promoting a website, it is definitely worth using Google’s services and tools, because we receive information directly from the search engine itself, which sometimes helps to look at website optimization with different eyes.
Website promotion in the Google search engine – the main way to increase its traffic and profitability. But this requires the help of a team of qualified specialists. The most experienced SEOs and marketers of the Elit-Web agency are ready to help you with this.
SEO-website promotion in Google – one of the main services of the agency. We strive not only to attract traffic to the site, but to tune it to meet business goals: increase conversion, average check, return on investment. Therefore, our clients receive not just a site with high traffic, but an effective tool for business.
How long does it take to promote a website on Google?
Even an experienced specialist will not give exact dates. Much depends on the age of the resource, the competitiveness of the niche and the uniqueness of the site, on the systematic work of the team. For a small resource, you need at least 2–6 months complex SEO promotion. For an online store with about 1,000 pages, – from six months or more.
Does advertising from Google Ads help website promotion?
This is one of the most effective ways to promote your website when launching. However, it should be understood that conversion rates will decrease when the funds allocated for advertising run out.
Does link mass affect website promotion in «Google»?
Transitions to the site from resources with high levels of authority have a positive effect on ranking in the search engine. So it is impossible to get to the TOP without building up the link mass, especially with highly competitive topics.