If you are reading this article, then most likely you already clearly understand how profitable the business of creating your own traffic sites for contextual advertising or affiliate programs can be. The key to success in this business lies in the ability to attract a large amount of traffic to your sites, and preferably — free and targeted. The more traffic — the higher the income! But how to promote the site on your own, how to make it attract thousands, tens and hundreds of thousands of live targeted visitors — this is a question that only a few people know the answer to.
There are many ways to promote and promote sites. Over time, due to the continuous changes in search technologies and their ranking algorithms, some methods become irrelevant, others are replacing them, and this process seems endless. But there is one approach to a guaranteed increase in traffic on the site, which has always been, remains and most likely will not lose its relevance for a long time. This manual is dedicated to him. — in fact, this is a classic promotion for low-frequency queries, but with a higher quality approach.
So, if you want to know how to promote a site yourself, how to attract a lot of free and, importantly, targeted traffic, then read this instruction carefully.
How to promote a website yourself — where to begin?
Regardless of whether you already have a website or are just planning to create one, you definitely need to compose a semantic core.
Semantic core — it is a list of words and phrases that define the content of your site. Words and phrases in the semantic core — these are key queries that people drive into search engines in order to find an answer to one or another question of interest to them. The more comprehensive answers your site will give to various user requests, the more visitors you can expect.
That is, in fact, you need to decide on a list of key queries and in the future prepare and place content on your website (in particular — texts), as much as possible corresponding (relevant) to these queries and necessarily containing them in its body (ie, these keywords must be found in the text. How to correctly compose and place the text on the site — read here).
The next point to know — this is that each keyword can be characterized by two indicators: frequency and competitiveness. (in fact, there are more indicators describing key queries, but in this case we only need these two).
The frequency of a key query determines how many times a particular key query was hammered into the search engine in a given time interval. According to this indicator, there are: low-frequency, medium-frequency and high-frequency keywords. The time interval for estimating the frequency is usually a month.
High-frequency keywords (from 10,000 pcs / month) – these are requests of a general nature without specific specification. For example: «iphone» , «the dress» , «House» … Such keywords are the most time-consuming and costly for website promotion on them. Mid-frequency – these are specific requests. For example: «buy iphone» , «watch movies online» etc. Low frequency queries – the most specific requests. For example: «buy iphone 7 128mb in st.» … The number of such requests per month, as a rule, does not exceed 1000.
The frequency of the key query in the Yandex search engine can be determined here: wordstat.yandex.ru. To determine the frequency in Google, you need to use their contextual advertising service — Google AdWords.
We figured out the frequency, now let’s talk about the competitiveness of key queries.
By competitiveness, requests are divided into:
Highly competitive – key queries, for which there is a lot of information on the Internet, many sites cover them and contain them in their content and, in particular, in the titles of relevant articles. Promotion for such requests is rather difficult and, accordingly, expensive. Average competitive keywords – less frequently used queries than highly competitive ones. Optimal for website promotion, which is one year old or more. Low competitive queries – as a rule, these are key queries, which consist of 3-4 or more words, have a fairly straightforward meaning, but at the same time they are not often found in the texts of sites. The easiest way to move on such requests is.
It is important to note that a low-competitive query can be a low-frequency, medium-and even high-frequency keyword. And at the same time — a low-frequency query can be highly competitive.
Great, but how to determine the competitiveness of a keyword, and how to generally use all this knowledge to answer our original question: «how to promote a website yourself»? Step by step instructions below!
Compilation of a semantic core that will give the result.
First of all, open wordstat.yandex.ru and see what kind of queries users are driving in on your topic. Let’s imagine that you decide to make a website dedicated to cryptocurrency, then type in the wordstat service into the search bar «cryptocurrency» …
Here we see a list of all phrases associated with the word «cryptocurrency» that users drive into the search engine and opposite each word or phrase — their frequency. Our task is to find and write out all the words and phrases around them. In our example, as you can see, this is: «mining» , «stock exchange» , «ether» etc.
After you collect ALL such words, we proceed to the next and most important stage. — selection of low-competitive and effective key queries to drive traffic to your site. The mutagen.ru service will help us with this.
The service is paid, but not a lot of funds are needed — literally a penny! Worth it anyway! Register and in the input field, drive in turn the words that you have collected in wordstat. You need to start with the most basic. In our example — this word «cryptocurrency» …
After pressing the button «enter», the page will load statistics on the requested key query and a list of related key queries.
Here I want to draw your attention to two indicators:
Competition level Views.
Views — this is still the same indicator that we observed in wordstat, but the level of competition — this is unique, and it is to define this parameter that we need mutagen.
In the picture above, we can see that the keyword «cryptocurrency» the level of competition matters «more than 25» — this suggests that it will be very difficult to promote / attract traffic for such a key request — this keyword is very competitive. For our effective semantic core, we need to find keywords with a lower level of competition.
To do this, look below at the list of key queries that the mutagen service offers us. By the way, as in wordstat, here we can find new near-theme keys, for which it will also be possible to generate content for your site.
We consistently click on the phrases we like and again look at their indicators: the level of competition and views. Keywords such as: «cryptocurrency mining« , «buy cryptocurrency» , «cryptocurrency how to make money» — showed a level of competition over 25, but here’s the key «cryptocurrency what is it in simple words» — gave me the level of competition — 10 (!) And at the same time views for this key request — 8627 (author’s note — at the time of this writing, these figures may differ at the moment).
This is a very good ratio of performance: level of competition / views! And I can say with confidence that a well-written article for this key request will start bringing a large number of people to your site in a short time.
So, in order to quickly promote the site yourself, you need to collect key queries with a low level of competition and, preferably, with a large number of views, as in the example above.
Ideal ratio — the level of competition is less than 7, the number of views is more than 150.
To optimize the process of selecting effective keywords, you can click on the link «Show tails, up to 2000 pieces» — a complete list of phrases with the base word / phrase you are interested in that users typed in Yandex during the month will be displayed.
Click «Exporting tails to csv» and you will get this list of keywords in .xls table format. At the same time, opposite each key, its level of competition and the number of views will be indicated.
Filter the resulting list of keywords by the number of views from 100 or more and remove all those with a competition level of more than 25.
As a result, you will have a great list of themes for your website. Having written a dozen high-quality articles using such keys, you can safely count on more than 1000 traffic per month. It’s not a lot, but nonetheless. To increase traffic to your site, simply collect more keywords and write more articles.
How to write articles correctly?
Remember the main rule — in order to correctly write an article for the selected keyword or phrase, it is important to remember the following:
The text should be human and easy to read; The text should answer the request as fully as possible. Expanded, but without water and unnecessary information «off-topic»…
Next, you can apply some SEO tricks:
The keyword must be in the title; The keyword should be present in the first paragraph and as close to the beginning as possible; The text should be split into several blocks, and each of them should have its own subheading — one of the subheadings must also contain a key request; The text must be at least 2500 characters long without spaces; In general, the text should contain approximately 1-2 keywords per 1000 characters. It is very important to use key phrases appropriately and not to over-spam.
Now you know how to write articles correctly, but if you don’t know / are not ready to write at all, then you can order texts on etxt.ru — it is a unique content exchange for those who need help in high-quality text content of a website or blog.
How to correctly place an article on the site?
When adding text to the site, it is desirable that the following rules are observed:
The title must contain a keyword, be at least 35 and no more than 65 characters and be framed with tags lt; h1gt; lt; / h1gt ;; The markup should be neat, without unnecessary tags and styles; Subheadings must be tagged lt; h2gt; lt; / h2gt ;; The text must contain at least one picture, pictures must have an alt tag describing them; There must be at least one outbound link in the text; The presence of lists, decorated with tags, has a positive effect. lt; ulgt; lt; ligt; lt; / ligt; lt; / ulgt; or lt; olgt; lt; ligt; lt; / ligt; lt; / olgt; as well as tables. If possible, add a table of contents with anchor links to the appropriate sections; Be sure to fill in the title and description meta tags — in this regard, I recommend that you familiarize yourself with the rules described here.
In general, you can take a close look at this page and use it as an example. It is written and framed according to all the rules.
If a van needs a blog or a simple informational website for advertising, then I recommend ordering development on the Word Press platform — the most popular and user-friendly CMS in the world.
The second option is to get a ready-made website inexpensively — buy it on telderi.ru — it is the most popular exchange of ready-made websites. Here you can buy both an entry-level website and a ready-made pumped resource, which from the first days will begin to bring you serious income.
By the way, investing in websites today — this is a pretty serious business. If you have free funds, then I highly recommend taking a closer look at this niche!
Now you know how to promote your site yourself and even a little more. I think it only remains to explain why the method described above works and works very efficiently. There is no magic here, just the way you borrow «empty spaces» runet.
Think about it, the top leading sites that have existed for several years, have firmly established themselves at the top of search results, with multi-thousand-strong budgets, have long formed their own audience. Such sites compete with each other for the most expensive user requests (from 100,000 requests per month) – How can your site get there, which has just been born, especially without an advertising budget? Unfortunately on the original pairs — no way.
Low-competitive queries are of little interest to leading sites, and it is simply difficult for them to keep track of everything that users type in Yandex or Google search engines in order to optimize for everything.
Thus, your site has a chance, you just need to select a low-competitive request and optimize your page for it. Optimize the page – means to write a text that fully matches the title of the article with the selected low-frequency user request.
As a result, we get the following: users, who are relatively few in number, enter in Yandex and Google only 100-150 times a month some request out of 4–5 words, which in the ALL INTERNET fully corresponds to the heading ONLY ON YOUR SITE, while your page contains text that fully reveals the essence of the request. Obviously, search engines will quickly appreciate this and place your site in the top of their SERPs for this query.
Today UNIQUE CONTENT and its exact correspondence to what a particular user is looking for on the Internet — this is what search engines value and, accordingly, what allows you to conquer the tops of search results. If such an article is correctly placed on a well-made site, then an influx of visitors is inevitable.