Without a doubt, Instagram; The most popular photo and video sharing app.
And also, Instagram; the best platform to promote yourself and your business.
Therefore, the question arises: how to promote Instagram in 2022?
Is it realistic today to promote on Instagram from scratch, independently and without the help of third-party services (free)?
Of course it’s real! The main thing is to correctly approach this issue and adhere to the basic recommendations.
How to promote Instagram in 2022.
Switch to a professional account.
If you are seriously planning to promote on Instagram, then you need to transfer your account from personal to professional.
This can be done in one minute in your account settings. You can return to your personal account at any time.
At the moment there are 2 types of prof. accounts: business and author.
The advantages of professional accounts are many: advanced statistics, promotion through advertising, detailed information about the profile, etc.
Customize your profile.
Next, you must design your profile by topic.
Upload a beautiful avatar, come up with a short and memorable nickname and username.
Fill in the box # 171; About Me # 187 ;, provide contact information and a link to the website if you are promoting anything.
Create a unique style for posts and stories that fits nicely with your profile.
Post a variety of content.
Don’t stop at one type of post; photo with text.
Add videos, arrange publications in the form of a carousel, collage, panorama.
Thus, you can increase the activity among your subscribers and attract the attention of new ones.
Add hashtags and geotags.
Be sure to include hashtags in publications; it’s a great way to get new subscribers. The same goes for geotags.
The fact is that in a hashtag search, you can see the best publications related to them.
So, such publications are gaining huge coverage and, accordingly, likes and subscribers (stories too).
Therefore, learn how to add hashtags correctly and you will see tangible results from them.
Add captions to publications.
This is not only about hashtags, but also about important and interesting information.
Posts with signatures are more likely to get into the TOP, as they collect more likes and comments.
Sometimes it is not possible to design the text beautifully, due to the fact that paragraphs disappear after publication.
But there is a way out: you need to insert an invisible space before the paragraph and the publication will take on an aesthetic look.
Publish your posts at the peak of subscriber activity.
To get a lot of likes and comments, post photos and videos at the peak of your subscribers’ activity.
To do this, it is enough to analyze the statistics of the account.
In the tab # 171; Audience # 187; you can see what days and hours your followers are most active.
Get likes and followers.
If possible; use the services of boosting likes and subscribers. Yes, it’s not free, but it’s effective.
As you know, there is no way to specify clickable links in publications. You can only add one link in the profile (column # 171; Website # 187;).
And so that links can be added to stories; you need to have at least 10 thousand subscribers. This is where the cheat is needed.
But in any case, do not use mass following and massliking! Today it is not safe, this type of promotion can lead to account blocking.
As for boosting likes: this is advisable if you want to bring your publication to the TOP by hashtags and for thousands of users to see it.
Your profile must be live. In addition to likes, comments are also needed.
Set topics for discussion in signatures to publications, respond to comments from subscribers.
Make your posts encourage users to share their opinions.
Stories; a very effective tool with which you can promote Instagram yourself.
Stories have been proven to increase audience engagement and loyalty.
In addition, Instagram is constantly updating the functionality of stories. There are many modes here: super zoom, boomerang, reverse shooting, etc.
For feedback, post stories with polls, questions, quizzes, etc. Users love this very much.
Don’t forget about live broadcasts; in 2019, they made a huge breakthrough in account promotion.
Masslooking; mass viewing of user stories. You can use it to draw attention to your profile.
Presently; this is the most common way to promote your Instagram account. Many celebrities use it.
Plus, it’s completely safe.
The bottom line: an automatic viewing of the stories of your target audience is configured on a special service.
Users see your profile in their stories and some of them subscribe of their own free will.
You can try the free period. If you like the service, use the insta18f promo code when paying, it gives a 10% discount.
Like and comment on thematic publications.
Everyone loves when their photos are rated like or comment. Often the result of such actions is a subscription or mutual like.
Find interesting publications on your topic, like and share your opinion in the comments.
Other users will notice you and possibly become your subscribers.
It is important to leave non-typical and short comments (# 171; Class # 187 ;, # 171; Beautiful # 187 ;, # 171; I totally agree # 187;), but detailed and interesting. This increases the chance of being noticed.
In addition, in popular posts, comments with a large number of likes are displayed first. That is, those that interested users.
The contests work on all social networks. At a low cost, you can attract new subscribers and # 171; stir up # 187; your current audience.
There are a lot of different ideas for the competition. Let’s consider the most popular option.
Come up with some kind of prize (you can from your products) and set a condition under which you need to mark 3 of your friends in the comment to your publication.
Each comment is assigned purely. After a week, use a random number generator to choose a winner (it is better to hold the drawing live).
This way you will get activity + new subscribers.
Follow our recommendations, and the promotion of your Instagram account will be much easier and more effective.