Social media is a huge component of any marketing strategy. In other words, you need social media for your business to survive in today’s digital world. If you’re struggling with promoting your Instagram page, we have 17 tips and tricks to get you started!
Set goals when promoting.
Of course, you have a business plan for your business. You also have a marketing plan for your marketing tactics. And you need to have a strategy for promoting social media along with achievable goals for your Instagram (just like any other social media).
Your goals — this is what you need to define before you start.
There are several questions you need to ask yourself.
What are your monthly follower goals? Think long term, what are your annual goals? What is your ultimate goal?
If you are unsure what your answers should be to these questions, contact a digital marketing agency. They can give you a better idea of what you can expect in terms of follower growth and activity.
Choose an appropriate username that’s simple, searchable, and easy to read. If your username means something else, you can capitalize each word, use punctuation marks, or choose something else.
If your desired username isn’t available, try mixing words or using punctuation marks to separate them.
It’s important to be consistent. If your Instagram name doesn’t match your business name, you should consider changing it. It also needs to match your username on other social media platforms so that your brand is easily recognizable across multiple channels.
Choosing a clear username can help your followers and potential customers remember who you are. And they will associate your Instagram with your brand.
Create a company bio.
This is where you will need to include a short description, location, website, and any other information that you think is important to your subscribers. The catch is that you only get 150 characters to get your point across.
Airbnb has a great bio that gives a brief description of the company, they encourage people to share their stories and have a link so people can book their rides. Some other components you can include are — these are links to your online store, events, recipes, or blog posts. You can post multiple links using a link tree or other websites that direct people to a list of different links.
If you want to spice up your bio, you can use emoji to add a little color and also stay within your character.
Always write hashtags.
Believe it or not, hashtags are vital to the survival and promotion of your Instagram business. Hashtags allow other users to find your page and posts. And in turn, it can help expand your subscriber base.
Hashtags are pulling up categories with the latest posts. For example, if you search for the hashtag #cats, you will be able to scroll through all posts where people have used that hashtag from newest to oldest.
Here are some simple tips on how to promote your Instagram page using hashtags.
Get creative by creating your own hashtag and getting your followers to use it! Use relevant hashtags. Instagram uses hashtags to categorize its content. You don’t need to hashtag everything, and you don’t need 30 hashtags in every post. Just what is most relevant.
For example, if you post about a restaurant on Instagram, you need to use local hashtags. If your post is about pizza, then tag the word «Pizza» will not help and your post will be lost in 2,160,516+ posts. But if you want to know how to best promote your Instagram page on Instagram, then use a more locally known hashtag like #pizza if you have a restaurant in Atlanta. Then people who follow your posts are more likely to eat lunch and chat with you. Use hashtags that influence food in your community. They are already popular. They are local. And they can benefit your Instagram.
Use what’s trending and what’s not. If you only use the most popular hashtags it will not increase your discoverability; use a combination of popular and niche hashtags. Most importantly, do your research. Researching hashtags is no joke. This is serious business, and if done right, it can help you find followers and build your brand awareness.
Working with influencers (opinion leaders)
Every industry has influencers who have a huge following. If you are interested in promoting your Instagram page, this is the way out!
Influential people have power over their followers and often encourage them to try new products or services. You can often find influencers who have your target audience as followers.
The most important thing they have is experience and reach. These people will be able to connect with potential customers and help you convince them to buy your products or services.
Get the leader’s attention to your industry by tagging or reaching out to them with direct messages. Build your relationship and then see if you can work together in a way that benefits both of you.
This is an authority who has worked with clothing company H & M. Having this fashion blogger with a huge number of posts on his Instagram page, the company has received more attention and followers.
If you want to use influencers to build your brand awareness and gain followers, find someone who is outstanding in your industry and don’t be afraid to reach out to them.
This is a no brainer. Social media advertising — the cheapest way to advertise. For this reason, you should promote posts and create ads for your Instagram business.
A post boost means you’ve already posted a photo and want to pay for it to get more reach outside of your followers. This is usually content that does not directly sell anything.
Advertising differs in that it is designed to advertise a product and reach a large audience.
With both of these tactics, you will be able to see characteristics such as reach, engagement, and more.
If you want to get more followers and attract more people, then how to promote your Instagram page to do it!
Mark your location.
Always, always, always tag your location when posting to Instagram. Mark the location of your store, mark the location of an event you attended, or even mark the city you are in.
Tagging your location will increase your discoverability. People search by location on Instagram to find businesses near them. You want your posts to appear here, especially if you run a local business.
You can add a location anytime you post! Just click «Add location»before publishing. A list of recent or current locations appears. Choose your area, city or actual address!
Tag other people.
Tagging other people in your posts can get their attention. If you use a different brand in your post or accidentally use content from your users, tag them!
Your post will appear on their profile below the tagged photos. When other people view them, your brand will appear.
This is just a small thing you can do to increase your Instagram reach and promote your page.
Little things add up and can really make a difference in follower growth, reach, and brand awareness, so don’t miss them!
Focus on brand awareness.
The purpose of social networks such as Instagram, — create your brand. Don’t focus all your efforts on getting more followers. How do you want your brand to be perceived?
Here’s how you can promote your Instagram business with a focus on brand awareness.
Show your brand identity through the photos you post. Photos and captions can show your followers what you stand for as a company. Show a strong and consistent presence. Post content at least once a week. Although we recommend posting multiple times each week. Don’t put your social media aside. This is what helps build relationships with your followers, which can turn them into brand loyalists and repeat customers!
Remember, if you are producing quality content, the rest will come naturally!
How to promote your Instagram page on other platforms.
Cross-promoting your business on Instagram — one of the easiest ways to get followers. You can promote it on other social media sites like Facebook.
For example, if you have more Facebook followers than Instagram, encouraging your Facebook fans to follow you can lead to huge follower growth!
In addition to social media cross-promotion, your website should display social media icons for easy accessibility.
Pro Tip: Display social media icons at the top and bottom of every page so you can’t miss them.
If you have an email marketing strategy (which you really should have!), Send an email with all social media with content like «Follow us on social media for a special discount!»
If your followers aren’t already following your social media accounts, this is a surefire way to encourage them to follow.
Start a contest.
Instagram contests are important for promoting your page and gaining followers.
In the contest on Instagram, you can make an entry however you want! We recommend asking people to go to your page, make them like the photo, and tag a friend.
Tips for promoting your Instagram business with a competition:
Choose a great photo! High quality photos get the most engagement. Make your competition rules clear. Explain the rules of participation fully. Show the prize or tell people they can win! With Instagram’s multi-photo feature, you can easily add to a photo or two of what you are acting out. Give your followers a specific deadline. When does the competition end and when will the winner be announced? People love getting updates, especially when a prize is at stake. Tell us about the winner and write congratulations! This way, people will believe that you have actually chosen a winner and that they have been rewarded with their prize.
Stay on trend.
If there’s a viral trend or problem, do it! Don’t be afraid to jump on the train.
The Ice Bucket Challenge was popular on social media. It helped raise money and raise awareness about Lou Gehrig’s disease, and many people took part in it.
The core of the challenge was to pour a bucket of ice water over the heads of the participants and then call on a few friends to complete the challenge.
If your business was involved, you would probably see all kinds of positive ROI. It goes back to charity and helps to do something good in the world.
It also shows what type of brand you are and what principles you believe in. You help spread the word and reach your followers in the hope that they will also take part in this task.
Use stories and highlights.
Feel free to use the Instagram story feature. This is a great way to show your followers what you do on a daily basis.
Instagram Stories can help you retain followers by keeping them engaged. You can show your followers’ stories if they tag you. Probably one of the coolest things you can do is keep your Instagram Stories as highlights.
Highlights allow you to save your stories and appear on your profile forever. You can create a highlight from any of the previous stories as they are all saved in your Instagram archive or create a completely new one.
You are probably wondering how to promote your Instagram page with stories and highlights.
Purpose of Instagram Stories — engage your audience and get them to come back to your page for updates.
Consider doing the same thing every week. You can put it all together in one highlight so new subscribers can watch your previous stories!
Highlights are also a great way to share important information. If you’re an ecommerce store, you can use highlighting to advertise newbies or showcase new products.
Chat with your followers.
When people comment on your posts, ask questions, or send direct messages to your brand’s Instagram account, you need to interact with them. This means you have to follow people, reply to comments, reply to messages, follow up on your supporters, and repost.
Like a potential subscriber’s posts can have a domino effect. Followers may see that you liked one of their photos, which could lead them to check your Instagram and get you a follower.
Engaging with your followers can make your brand more than just a brand. Your followers will begin to understand your personality.
Respond to every comment you can, especially if you are a small business, even if it’s just thanks! User-generated content.
Use the content your followers create. Many custom materials are of high quality. Re-post this on your Instagram page!
This is great for you because it saves you time, can attract more followers, and boost your brand.
Tips to Promote Your Instagram Page with User-Defined Content:
Choose only the best content. Chances are, your followers will want to create content for your brand if you encourage them but don’t feel compelled to use every content they create. Use a repost app to save even more time when using custom content. This will allow you to easily reprogram and do justice to your subscribers. Tell your followers that you enjoy posting their content and give them a hashtag to use.
Keep your Subscribers informed.
Updates help people interact with your content and bring them back to you. You want to not only get new followers, but also keep the ones you already have.
Report new products to keep subscribers interested, or if a sold item returns to the shelves, let them know. In any case, always be transparent. This is the best way to gain the trust of your followers. This will help you build a community of people who love your brand.
Now you know how to promote your Instagram business while retaining followers and gaining the brand recognition you deserve. Any more ideas? Let us know in the comments section.