Greetings, dear readers. Probably, there is not a single webmaster who does not dream of increasing the indicators of his resource and increasing its traffic.
Moreover, given the cost of professional SEO-optimizers, many are wondering: how to promote your site on your own and, preferably, with minimal investment, or better for free.
In this regard, today we will talk about the basic principles of internal and external optimization of an Internet resource.
I will just say for a start that not being a guru in the field of creating and promoting my blog, I immediately went to the school of bloggers, thanks to which my resources (yes, more than one site) are actively growing and bring more and more income.
All information provided below — is important but generalized. And within the framework of this material, you can glean for yourself only ideas about the direction of applying efforts to work with your site.
For more in-depth information and step-by-step guidance, contact training professionals.
Where visitors come from on the site.
Everything here is like in life: old friends can come to you for a solution to their problem, new acquaintances on the recommendation of these friends, or a stranger can accidentally wander. The story is the same with web resources. The user needs to get an answer to his question, so he can get to a specific site:
from a search engine; by a link from another site; from his bookmarks, if he is familiar with this site and is sure of its usefulness.
The first category is the most common, since most often a person turns to search engines. The latter is the most valuable, because it includes regular and regularly returning customers who are satisfied with your resource.
The task of every webmaster is to improve the site so that visitors from the first two categories will automatically go to the third.
And for this you need to convince search engines and people that your site is unique and horrible as useful, which can be achieved with the help of internal and external optimization.
What is internal optimization?
Unfortunately, many beginners, intending to promote their site as quickly as possible, do not pay due attention to internal optimization, concentrating only on external building of the link mass to the resource. And this is the reason for their fiasco. After all, it is important not only to lure people one-time, but also to satisfy their requests as efficiently as possible.
It is the internal optimization that determines such a characteristic of the site quality assessment as the percentage of failures. Simply put, if a person came to your resource and immediately left it because of an annoying design or inconvenient navigation, you can be sure that your search engine rankings will steadily fall. Therefore, do not even think about switching to external optimization without performing a full range of internal measures, which includes:
Content optimized for search engine queries.
If you want to promote your resource for free, you will have to learn how to write unique, interesting and useful articles. Without this, it makes no sense even to start the process. Now it’s not a problem to check the uniqueness of your text, there are many services for this, for example, Text.ru or Advego.Plagiatus.
But this is only half the battle. It is necessary that each page (article) of your resource be optimized for search engines. To do this, you need to follow the basic rules for structuring information, which should contain keywords, tags, headings and subheadings, compiled in accordance with key queries, lists, tables, photos, etc. To determine the list of keys, the easiest way is to use the statistics of queries in Google and Yandex.
The main page should contain articles written for the main high-frequency thematic keywords. It is important not to overdo it here: one key in the title, one in a direct entry and a couple in a diluted one is more than enough.
For thematic pages, try to use low-frequency queries, because by promoting a resource on them, you automatically improve your positions in high and medium frequencies.
Create a small block on the site with its effective description. There is a high probability that this information will be displayed in search engines in response to user requests. Therefore, do not miss the opportunity to make the announcement as attractive as possible for people.
Another personal tip: turn on the comment feature on your content. This will allow the content to be regularly updated in the eyes of search engines.
The design should be pleasing and non-annoying. This applies to everything: color schemes, font style, pop-ups, unnecessary abundance of ads, etc.
Do not try to implement all your “chips”, but above all, think about the comfort of users.
Whatever useful and interesting information you provide, if it does not entirely fit in the monitor window or if you have to strain your eyes to perceive it, be sure that you have lost a visitor.
Here we are talking about the loading speed of your resource. Don’t expect people to wait too long to get familiar with its contents. Usually, if the site does not load, within 4-5 seconds at the most, a potential client will simply leave it.
The speed of your website depends on the chosen engine, plugins and, most importantly, hosting.
Clear structuring and easy navigation.
When creating a resource, make sure that the visitor can find any information of interest in just a couple of clicks. Remember, no one is going to wander through the wilds of your many links.
The search bar is a mandatory attribute of any high-quality site.
If you are not sure about the result, just put your granny in front of the monitor. If she can quickly figure out the navigation, you are on the right track.
Its essence lies in the installation of anchors and internal links, transferring attention to thematic pages. It is the interlinking that will make it possible to promote the site due to its internal potential, redistributing the weight between the pages. Without it, there is no need to talk about the possibility of independent promotion of the resource.
Only after completing all the points of internal optimization, you can proceed to external.
External optimization methods.
To start it, you can wait until the search engines themselves index you, or you can register a resource with them yourself, which will not take much time.
The main goal of external optimization is to build a link base to your site. By doing this, you increase the “funnel” into which your potential users can get.
The easiest and fastest way to buy such links is on exchanges such as RotaPost, Miralinks, SeoPult, Sape, etc. Moreover, we are not talking about fabulous sums. If you decide to buy, give preference to perpetual links.
They will allow you to minimize costs in the future, since as they are on someone else’s site, they transfer more weight to you.
But we are not looking for easy ways and are determined to promote the resource for free. And for this you will have to spend a lot of time and effort. What do you need:
Register an Internet project in free thematic directories. By the way, many paid ones practice free placement of sites for a backlink. Write unique articles with links to your site for resources similar in focus. The more other people’s sites place your texts, the more weight your own gets. Publish announcements or articles from your project in blogs (Livejournal.com, Mail.ru) and on social news resources (SMI2, NewsLand). Promote your site on social bookmarks, which will also give you the opportunity to get free links. For example, BobrDobr will be able to help with this. Actively participate in writing comments and reviews on thematic forums and blogs. I think you guessed that in every post you should leave a link to your resource. Establish mutual exchange of links with webmasters who have a project of a similar focus. Use free message boards. Although, as for me, this method is ineffective and unloved by search engines.
At the initial stage, it is worth especially actively using social networks.
Wind up your subscribers a little and periodically also wind up likes to your posts, views, comments, etc. This can be done using the Bosslike or Seosprint service.
As you can see, you won’t have time to fold your arms and relax. However, with the proper patience and zeal, your efforts will certainly bear fruit and attendance, and with it the resource indicators, will begin to grow steadily.
I hope my advice can help you in the difficult task of optimizing your Internet project. And with that, let me take my leave and ask to recommend my article on social networks. So to speak, help with promotion :))
For more than 6 years I have been studying the tools of Internet earnings, I have created several sources of income.
I actively invest in various areas.
On the pages of my blog, I help people become financially literate and improve the quality of their lives.