Many online business owners are interested in the question of how to raise a site to the top 10 of Google and Yandex searches without extra costs. In order for a resource to take high positions in organic search results, it is necessary to carry out a set of works, which is selected taking into account its type and structure, product features and target audience. This complex is called SEO (Search Engine Optimization, search engine optimization). CROPAS specialists can professionally perform a complex of services for website, online store, landing page promotion.
Is it possible to promote the site yourself in the search engine Yandex, Google?
You can bring a site to the TOP of search results on your own if you constantly optimize and fill it. Such promotion includes technical work, measures to optimize the structure, navigation, the creation of useful content (unique texts, thematic videos, infographics, and other materials that will be of interest to the target audience).
Information on how to independently raise a site in a search engine will be useful to owners of commercial resources for the sale of goods or services, information portals, bloggers.
To promote any online resource to be effective, you need to use an integrated approach. Ways by which you can promote the site yourself:
Creation and publication of useful texts for the target audience. Text optimization. Improving ease of use (usability). Internal linking. Fast loading and constant availability of pages. Harmonious design. Building up the link mass.
1. Filling with texts.
The most important parameter for ranking search robots, which helps to ensure a gradual entry into the TOP10 search engines, if you choose the semantic core correctly, write unique useful texts.
To select a semantic core (a list of keywords), it is recommended to use special search engine services – Yandex.Wordstat and others. Such services show which words, in what quantity were shown to the target audience during the month, as well as which queries were shown along with the main keywords. Articles, news, other publications on the website or blog must correspond to the promoted topic, be reliable and useful for target consumers. You also need to enter keywords in the texts by which potential buyers will search for your goods or services.
2. Optimization of headings and texts.
To promote your site yourself in search engines, you need to optimize all pages for the main queries that are selected through Yandex.WordStat. To improve behavioral factors, you need to think over interesting “catchy” titles, work out meta tags – title, description, and also harmoniously enter keywords into the tags.
Basic recommendations for text page optimization:
Headings must include the natural occurrence of the keyword. Those. all unreadable queries like “buy shoes Moscow” need to be converted into a phrase that will be easy to read # 8211; “Buy shoes in Moscow”. Tests should be structured, divided into semantic blocks. It is imperative to use lists, tables, images, and other content that helps convey information more clearly and comprehensively. Solid texts are not readable by users, when the text is broken into paragraphs, it is much easier to read. For visual breakdown, headers h1-h6 are used – this increases the readability of the text, as well as the rating of the resource when ranking by search robots. Queries from the semantic core harmoniously fit into the texts. This means that the texts should be read easily, without “clinging” to incorrectly entered keywords. There should not be too many key words, because high density of some words negatively affects the rating of the resource.
To raise a site on demand for free, you need to ensure its ease of use. Having entered the resource, the user should see how to find goods or services, place an order, and perform other actions. It is necessary to post contact information in a prominent place. If the user does not understand what is offered on the site, how to search for information or make purchases, he quickly leaves the resource, this is counted as a refusal and lowers the rating.
4. Internal linking.
Relinking # 8211; this is the placement of links that lead to another page of the resource. These are key phrases or words that are related to the topic of the pages to which they go. This is a good and convenient way to quickly jump to another section or subcategory. In addition, moderate use of internal links has a good effect on the ranking of the site, allows you to increase its position in the search results, distribute the page weight according to the degree of their importance. To add links, you need to correctly write the code.
5. Fast loading and constant availability of pages.
Significant problems that reduce the comfort of using the site are long loading, freezing during transitions from page to page, falling out of the network. Technical errors affect the perception of it by users, as well as the evaluation by search engines. To eliminate such technical problems, you need to choose a reliable hosting. And also order a technical audit from professionals. Without special knowledge, it will not be possible to independently check, identify errors in codes, viruses or other problems and eliminate them.
6. Harmonious design.
A very important factor that affects the attitude of a potential buyer to the resource and the products that are presented on it is the design of the site. It should correspond to the topic, meet the preferences of the target audience, and the purpose. Do not overload the main page with too large or overly bright pictures, use aggressive background colors, unreadable fonts. Texts must be readable, pictures must be used, but in moderation. When creating a resource prototype, you need to think over a convenient structure, navigation system, basic design elements (order buttons, feedback forms or online chat, etc.).
7. Building up the reference mass.
One of the ways to get your site into the top ten in organic search is to create a high-quality link mass. These are external links that lead from other resources with similar topics. You can buy perpetual links on exchanges or put them manually on trust sites, target forums, reviewers (natural link mass), etc. Purchased perpetual links are placed mainly in thematic articles on trusted sites.
Features of Google and Yandex, which you need to know for effective promotion.
To effectively promote a site on your own, you need to take into account the specifics of work, search engine algorithms. Search robots have a very negative attitude to various technical problems – errors in codes, outdated layout, lack of responsive design. The site’s rating may decrease due to hidden texts or links, slow loading speed, viruses, etc.
Useful information for those who want to bring the site to the TOP on their own for the main keywords:
The presence of a high-quality link mass (external links) is positively perceived by the Google system. Yandex does not give as much weight to links as Google does. High-quality texts that are relevant to the subject are one of the most significant factors, thanks to which you can promote a site, raise its position. All major search engines focus on the usefulness, relevance of the content of the online store, blog. Search engines scrutinize behavioral factors closely. Indicators such as refusals are important (the user stayed on the page for less than 10 seconds, but left), viewing depth, time spent on the page, etc. To do this, you need to fill the site with useful information about goods or services, expert articles, interesting industry news, etc. It is important to use markup, headings of different levels. Competent text structuring is favorably perceived by search robots. So does the presence of popular keywords in headlines.
You can promote the site yourself if you have the appropriate knowledge and experience. Many processes require high qualifications, so it is recommended to involve experienced SEO specialists from CROPAS to reach the TOP for popular queries.