According to a study from 2022, 540+ thousand sites are launched per day.
Incredible figure, isn’t it?
If the site is the backbone of your business and you expect to attract customers from the Internet, then you will definitely have to try to stand out and take leading positions in the TOP-10 of Google and Yandex.
In this article I will talk about competent SEO promotion of a new website in 2022: how to start promoting a young website and how to avoid common mistakes. The articles will answer the questions:
Can I promote a new site myself? What should SEO for a new site include? How many links do you need to promote a young site? How to do link building? How many links do you need to promote a new site? How many links per month does a new project need? How to do internal optimization of a new site with your own hands? How to do external website optimization.
And at the end of the article you will find the opinion of 40+ niche experts on the promotion of a new site
Make a website.
Stage 1: making a good website.
Physically making a website is 10% of success, if not less.
It is extremely difficult to create a website that will be adapted for search engines, in which scalability, competent structure, correct technical implementation will be laid.
I recommend watching one of my videos. Perhaps this will save you from at least a few mistakes:
Website optimization from scratch: technical audit.
2nd stage of promotion: we do a seo-audit of the site.
At the final stage of preparing a new project for launch, I highly recommend making it a seo audit. Since all the work can be reduced to nothing by trivial mistakes on the part of programmers in the absence of a competent technical specification.
The most common SEO mistakes for a new website:
duplicate pages; endless generation of pages by various filters on the site; invalid tags H1-H6; missing meta tags; forgot to open for indexing; lack of a sitemap; and dozens of other mistakes sometimes reaching the point of absurdity
If you are creating a website with developers, I recommend first showing them an excellent checklist from Dmitry Sevalnev from Pixel Plus:
The video will give understanding and importance to the SEO tasks that you set.
What if you are not a seo specialist and cannot create a task for the implementation of seo requirements on your own?
Re-read all the articles on the Internet, try to figure it out and, on their basis, make up your own checklist. I can recommend an article from Viktor Karpenko (SeoProfy).
Contact a specialist. If at the stage of creating a website you choose a company or an individual specialist with whom you will work on seo-optimization of a new website, this will be the best solution.
Companies that I can recommend for performing seo audits before website promotion from scratch:
SEO specialists whom I trust for technical optimization of a new website:
When you launch a website, it doesn’t matter if it’s the first website in your life or the hundredth one, do a 10-minute SEO checklist audit yourself on the collaborator.pro website.
This will reduce the likelihood of error due to the human factor and will allow you to ask the right questions to the performers and your consultants when promoting a new site in the search engines.
If you are not sure that manual audit will take into account all errors, I recommend using the shareware sitechecker.pro tool.
The tool displays critical errors and warnings.
Each error is accompanied by a detailed description and recommendations for its elimination.
Also in the tool you can check:
Content optimization; Images; Search engine optimization; External and internal links; Web page speed; Links to the site.
These indicators are quite enough for a fundamental revision of the site.
For our readers, Sitechecker provides a 50% discount for the first month of any monthly rate using the “referr” promo code!
We identify and eliminate the main technical errors.
Stage 3 of promoting a new or young site: we eliminate technical errors, because many can be critical when promoting a site.
Here we will analyze the main technical mistakes that you should pay attention to before promoting a new site from scratch.
Robots.txt is a text document that specifies the parameters for indexing the site. You can check the correctness of your robots.txt using a special service from Yandex.
The file must contain several mandatory directives, it must be correctly composed and loaded into the site root.
For more information on writing robots.txt correctly, see Google Help.
A sitemap is an XML file that lists all of the important site content. All pages / files intended for ranking in search engines must be indicated in the sitemap.
There are two ways to create an XML map. The first way is with an external online generator. The second is using a module or an internal generator for a specific CMS.
You can learn more about creating an XML map from the article.
Defining the main mirror for the new site.
Search engines perceive domain with # 171; www # 187; and without # 171; www # 187; like two different sites. In order to help them index and rank the site correctly, it is necessary to put a 301 redirect from the secondary domain to the main one. This redirect is also called the master mirror.
Read about how to set up the main site mirror in the guide.
Duplicates of the main page.
Search engines do not approve of duplicating links to the same page on the site. To avoid unpleasant consequences, we recommend that you get rid of duplicates of the home page first.
CNC (human-readable urls)
Create natively user-friendly URLs for the site and its pages. At the same time, they should be short and convey the general meaning of the page.
We recommend using transliteration services to simplify this task.
Website loading speed.
Site loading speed affects user experience, conversion rate and contributes to determining the position of the site in the search results. If you want to get to the top, we advise you to pay attention to this factor before starting the promotion.
DOWNLOAD SPEED DESKTOP VERSION ADAPTIVE VERSION Good lt; 1 sec. lt; 1.6 sec. Average 1-2 sec. 1.6-3 sec. Bad gt; 2.1 sec. gt; 3 sec.
You can check the current site loading speed using Google PageSpeed Insights. There you can also get recommendations on how to improve this indicator.
We recommend writing meaningful content based on user requests. To work with semantics, use services to automatically collect the semantic core and cluster key phrases. With good copyright content, even a new site can hit the top of search engines.
Gone are the days when site content was hosted solely for SEO. Things are much more complicated now. Remember that every paragraph and every article on the site is written primarily for the visitor.
The better the content, the more value it will bring to the site. Try to create materials, studies, guides, videos that are unique in meaning and distribute them through possible channels.
Don’t forget about SEO optimization of your content too. But everything should be natural.
For more on creating quality content, see here:
Also choose high-quality seo services for working with texts:
, where you can find good performers and order copyright for your site; to check your copywriters; …
Each page of the site must contain headings and subheadings (H1-H4). Always check this when coding your content. Remember that H1-H4 give hints to search engines about the content of the pages. This helps to correctly rank them and give them to the user for the desired key queries.
Title and Description for information pages.
All pages of the site need correctly spelled titles # 171; title # 187; and descriptions # 171; description # 187 ;. They are displayed in the SERP snippet.
These meta tags must be unique (in particular for information pages). The title and description text should be meaningful and describe the essence of the page in a few words. In addition, in meta tags, it is customary to write keywords by which you plan to rank.
There are also small recommendations on the number of characters: title 50-80 sim., Description 150-200 sim. This is not categorical, but characters outside the norm simply will not be perceived by search robots.
A little about H1 and title for information pages:
Optimization of the mobile version.
The new site should be launched immediately with a good optimized mobile version. Now, without a well-tuned adaptive version, successful promotion of a new site is simply impossible! A large number of Internet users surf from third-party gadgets (smartphones, tablets, etc.).
If you want to promote a new site to the top, then you just need a high-quality mobile layout that can dynamically adjust to different display formats.
The network has a large number of services that check sites for responsiveness. The most popular is the free Google service.
Eliminating the main mistakes in usability when promoting sites from scratch.
Stage 4 of promoting a new website: we are working to improve usability.
With the technical aspects sorted out. Now let’s move on to site usability. What should you consider before starting the promotion of a new site by the search engines Google and Yandex?
What should be the structure of the site.
The structure of the site should be natively understandable and simple so that the user can easily navigate. Make sure all important components are easily accessible and in a user-friendly location. For a new site, you should immediately make a good structure so that you do not redo it later. Try to reduce the number of subpages to make it easier for the user to find the information they are looking for.
The site visitor should be as comfortable as possible to read the content on the pages. To do this, use simple sans serif fonts (arial, roboto, etc.).
We also do not recommend oversaturation of the content with bold, italics and Caps Lock.
To check how well the font has been chosen on the site, try reading a lot of material (more than 5 thousand characters). If nothing bothers you and did not want to look away, then the font is selected correctly.
“Breadcrumbs” is a breadcrumbs that show the entire path of a site visitor from the home page to the current one.
Most sites do not pay attention to this indicator, although it plays an important role in usability. If your service is WordPress and # 171; bread crumbs # 187; are not added to the template, they can be configured with third-party plugins. For example, Yoast SEO.
404 error pages.
When a user enters a wrong address on the site or clicks on a broken link, the site should return the standard HTTP response code – Not Found (# 171; Error 404 # 187;).
As soon as the user sees this page, he will immediately try to understand what the problem is. Our task is to design the 404 page so that it is easier for the user to orientate and understand which step to take next.
Collected here are interesting and practical 404 page designs.
You can find broken links on the site using the Screaming Frog program. Like many other errors (H1-H4, title, description, etc.).
If the site still contains such links, we recommend placing a redirect to the main page or page relevant to the subject of the link.
Useful webinar on how to use Screaming Frog by Andrey Builov:
Call / service order buttons.
The main buttons: registration, callback, order, etc., should be located in the site header and at the end of the page.
We advise you not to overload the feedback / registration forms. From the basic information, a phone number and email are enough.
Contacts of site representatives should be indicated in the footer and on a separate tab. If you have an online store or a website that provides services, be sure to duplicate this information in the header.
Contacts should always be in sight. Should be larger than the usual font, contrast well with the background, and contain the area code.
Do not forget to add the necessary documents to the site. Usually they are located in the footer or in the user’s personal account. The list of documents depends on the type of activity of the company. Check this question with lawyers.
Links to social networks.
Links to the company’s current pages on social networks, like contacts, should be present in the footer of the site. In addition, we recommend duplicating them in the blog at the top of the page or making a floating line on the side.
A very important element of the site’s functionality. Support chat is a quick response to a user’s question. Can be equipped with a chatbot.
Important! Test the need for a support chat specifically for your site. There are niches in which such a chat is not required and, more, can annoy users. And this is bad for the performance.
Adding webmasters to the panel.
Stage 5 of promoting a new site: adding it to Yandex.Webmaster, Google Search Console and other search engine panels.
After the website starts correctly, be sure to add it to the Yandex, Google, Mail.ru webmasters panel:
Actions to be performed after adding to the webmasters panel:
add a sitemap; set up notifications about a website crash to your email and mobile phone; at least once a week, go to the webmaster’s panel and view the site’s crawl history, position dynamics, indexing, etc.
Why add a website to a webmaster at all?
With the help of webmasters, you can solve two types of tasks:
Site indexing management; Tracking the correctness of indexing, technical compliance of the site with the requirements of search engines and some metrics of resource efficiency.
In more detail, webmaster tools allow you to:
Make sure search engines find and crawl your site. Draw the attention of search engines to new pages or request re-indexing of updated content. Analyze the traffic that goes to your site (track the requests for which pages appear in the search results and how often users click on them). Learn about indexing issues and get recommendations for fixing them. View the site’s return donors. Select a priority region for displaying your site when issuing. Assess whether the site is displayed correctly on all types of gadgets.
Often, the functions of webmasters overlap. In this case, choose the one that is more convenient to use with regular monitoring.
But it is worth paying attention to the unique features. For example, in Yandex.Webmaster, you can confirm the authorship of text content, and in Google Search Console, you can view the site through the eyes of a search robot.
Registration in directories and catalogs of sites.
You might think this link acquisition method is dead and you are right … but only partially.
Methods of automatic running through thousands of bulletin boards of sites and catalogs are dead. Rather, they continue to live as a service: but not as a method of effective website promotion.
A large number of links from such low-quality directories lead to an artificial link explosion: and, as a result, sanctions from the search engines.
I recommend highlighting several dozen thematic directories where you can add your site manually with high-quality descriptions.
First of all, pay attention to:
For a faster search of high-quality catalogs for the desired regions and topics, I recommend paying attention to TopBase from Anna Yashchenko. Perhaps this is the only database that is constantly updated.
Adding to such directories and directories will allow you not only to get a link to your site, but also citation in the form of your company address, LLC name, etc.
Looking for natural links from directories to promote your new site? We offer you unique, profitable SEO packages from referr. To learn more about them, just write to our managers in the chat
Registration in cartographic services.
Next, we will consider the stages of promoting a new or young site with links. When promoting a new site, mapping services allow you to get a high-quality backlink to your site, quote the site address and other legal information.
More importantly, they allow you to get customers and orders from search engines and internal service audiences.
Start by adding a new site to:
It is important not only to select the right site for posting a backlink, but also to carefully fill in the information about the company that is required on the site. What should be in the company card on the cards?
Company name (physical or legal); Logo and other photographs (office, goods, etc.); Website address; Physical and / or legal address of the company; Feedback methods: email, phone, instant messengers; Links to social media profiles; How to get there (landmarks, transport interchange, etc.); Schedule; Features: WiFi, parking, payment methods (cash / bank transfer), etc .; For online stores: cards of popular products and prices; For service sites: types of services and prices; Answers to frequently asked questions; And other (depending on the selected map service).
Registration on work sites.
Job sites are a great source of links when promoting a website from scratch. You can get 10-20 quality links just by registering in them. Again, you will be able to quote your address, legal name, and other commercial information.
; ; ; ; ; etc.
Registration on otzoviks.
When promoting a new site, testimonial sites allow you to get not only links, but also create a positive tone around the site’s brand.
By registering on review sites, you can get 30-70 links, depending on the topic of your projects. There are more than 100 high-quality review sites.
Start with the most popular ones:
Also, you can get internal traffic of reviewers if you are in the top positions in your categories. The current method of seo promotion of young sites.
Crops in forums and target communities.
The desire to talk about your site in communities where it will be appreciated is as natural as possible. Google spokesman Andrey Lipattsev thinks so:
We recommend doing the following:
find fresh thematic community threads; register on sites; help people solve their problems; in the process, leave a link to your site, where appropriate.
Interaction with the audience through comments on third-party sites is called crowd marketing.
As a result of a crowd marketing campaign, you get:
attention of the audience; referral traffic; relevant links.
If you made a minimum of mistakes at the stage of preparing the site for launch, indexed the site and made sure that no errors appeared, start developing the project and working on the link profile at the same time.
It is very important to consistently work on the emergence of new backlinks and mentions to your site. Plan a systematic increase in links from different sources and work on it. The dynamics of the link profile should be as follows: Once again. It’s important to keep working on building your link mass from a variety of sources.
If you do everything right, you should get good traffic dynamics:
Guest articles and outreach for a young site.
Another equally effective way of link building for new sites is guest articles (guest posts).
Guest posts will help the site:
attract a motivated audience; demonstrate the level of expertise in the niche; provoke an increase in the site’s position in the search results; to provide positive dynamics to the link profile; create a positive tone around the brand.
When writing guest posts, it is very important to follow the rules:
Less text, more visual content. Screenshots, infographics, videos, gifs, etc. Cite each subheading of your story visually. This makes it easier and clearer for readers to explain complex things. Avoid complex terminology. If a guest post still implies terms, then be sure to explain their meaning. Maintain the consistency of the presentation. Format your text. Quotes, H1-H4, bulleted lists, tables, bold, shading, etc. Always cite the source if you are relying on scientific articles / research. Don’t create a solid canvas of text. Break the article into small paragraphs of 2-3 sentences each. Ideally, 1 paragraph = 1 thought. Write on your own and publish under your own name. Do not be afraid to take responsibility for the content if the site implies an indication of the author of the material.
And how to get free links using outreach yourself, see the webinar with Alexandra Khilova:
How many links do you need to promote a new site.
We figured out the working methods of link building for the new site. Now let’s calculate how many links you need to promote a new or young site from scratch.
Step 1. Determine your key request. For example, let’s take the query “pool construction price”.
Step 2. Go to the arsenkin.ru website and write our request there.
Step 3. Copy the resulting list of competitors.
Step 4. Open the CheckTrust tool and create a new project with the unloaded list of competitors. Pay attention to the age of the site and the number of visitors on SimilarWeb. We are interested in relatively young sites.
Step 5. Examine each selected competitor at Ahrefs. We look at DR, link profile dynamics, quantity and quality of referring domains.
Step 6. We analyze the positions of competitors for a key query.
Step 7. Determine the average number of donors for all selected competitors – this will be the recommended number of links.
At the same time, do not forget that the promotion of a new site (like any other) should be systematic. If the average number of links is 130, then the strategy should look like this: 1 month – 10 links; 2 months – 20 links; 3 – 30, etc.
And how to calculate the budget for link building, see my video:
However, I would like to point out that these are not final figures. It is not possible to determine exactly how many links and budget your site needs to take a leading position in search engine results. But you can safely build on this amount when developing an individual strategy for promoting a new site.
We track the effectiveness of link building.
Website promotion with links is by no means a quick process. If you are still in the mood for fruitful long-term work on building a link profile, you need to decide on the tools to track the effectiveness of your strategy.
Here are some suitable tools:
Google Analytics shows a lot of interesting data about your website and its traffic. These include search traffic, channel allocation, referrals, campaign performance, and more. Google Search Console analyzes keywords, backlinks, checks URL indexing, identifies errors from the technical side and from the side of usability, optimizes indicators, scans pages for openness to robots. Rush Analytics shows the dynamics of site positions for key queries in different search engines. Ahrefs is the top-ranked link building tool. Shows the dynamics of the link mass, the number of donors, backlinks, anchor list, link types, competitors, DR and much more. Serpstat, similar to Rush Analytics, shows the dynamics of positions for key queries, competitors, search traffic, etc. Yandex.Metrics – similar to Google Analytics. Yandex.Webmaster is similar to Google Search Console.
More tools for analyzing site backlinks can be found here.
Briefly about the main thing # 8230;
Let’s summarize where to start a link promotion strategy for new sites:
We are finishing the work. We are finishing all internal work and improvements. We conduct a technical audit. Manually or with tools. We eliminate the main technical errors. We check the presence and / or correctness of: robots.txt, XML-maps, main mirror, duplicates, CNC internal URLs, site loading speed, content, H1-H4, title and description of pages, adaptive version of the site. Eliminating major usability errors. We check the correctness of the site structure, the readability of fonts, determine the presence of “breadcrumbs”, look at the design and clarity of pages with a 404 error, fix broken links, look at the presence of order / call buttons, legal documents, links to social networks, support chat, relevance of numbers phone and emails. Add the site to the webmasters panel. Choosing link building methods. The most suitable for promoting new sites: registration in directories, catalogs, cartographic services, on work sites, in reviews; crowd marketing and guest posts. Determine the number of links for promotion. We distribute them and calculate the approximate budget for link building. Choosing tools to track the effectiveness of the strategy. Better to use 2-3 non-overlapping indicators.
Remember that you will receive the first visible results from link building no earlier than in 3-6 months. Therefore, we recommend that the first slice of efficiency be done during this period and, based on this data, adjust the strategy.
What else to read for the successful promotion of a new site?
Here is a step-by-step guide from Ilya Rusakov # 171; How to promote a new website in Yandex # 171 ;: from stubbing a site and collecting semantics to external promotion and analysis of the first results – https://referr.ru/prodvijenie-v-yandekse/ And here we have collected expert opinions on the most difficult cases in promoting a new site. Share your experience in the comments and we will add a story to the article – https://referr.ru/prodvizhenie-novogo-sajta/ Also, when promoting a new site, you can use the advice of Brian Dean, who were translated by the guys from SEMANTICA: https: // semantica. in / blog / novaya-seo-strategiya-ot-brajna-dina-na-2019-god-perevod-i-adaptacziya.html.
As a final bonus – a webinar # 171; How to create a link profile for a new site: from scratch to result # 187 ;. We understand the strategy for promoting a new site and answer the most common questions. Leave comments – we’ll figure it out with your project.
The quintessence of the experience of 40+ experts in promoting a new website.
To get a deeper understanding of the features of optimization and promotion of a new site, we asked SEO experts 4 open questions. They sounded like this: