Step-by-step guide to promote your site yourself: 30+ solutions.
In this article, we will look at 30+ solutions on how to promote your site yourself. The owner of the site can prepare many of the basic necessary decisions on his own, without the participation of a professional agency, however, there are directions that should be organized exclusively through specialized specialists.
For each solution, we added a simple rating scale from * to *** for 3 indicators:
the complexity of the implementation of labor costs the level of knowledge and skills for implementation.
When *** according to the required level of knowledge and skills, there is only one recommendation # 8211; contacting a professional agency or private contractor.
The content of the article.
How to start website promotion yourself:
1. Add the site to Google Business (Google Maps) (* Complexity of implementation, * Labor costs, * Required level of knowledge and skills)
One of the first steps that need to be taken at the start of website promotion, regardless of whether you plan to promote, organize SEO promotion yourself or transfer the project to an agency # 8211; add a site to Google Business.
Result: Your company will be able to be found in Google maps:
2. Add the site to Yandex.Organizations (* Complexity of implementation, * Labor costs, * Required level of knowledge and skills)
You need to go to Yandex Directory https://yandex.ru/sprav/main.
An example of display in Yandex.Maps:
3. Add Google analytics and Yandex metrics to the site (* Implementation complexity, * Labor costs, ** Required level of knowledge and skills)
When promoting a website in an agency # 8211; availability of a statistics system # 8211; necessarily. Planning SEO website promotion yourself # 8211; similarly. You need to understand where users come from, how they behave on the site, what content is useful, and so on. To do this, you need to install a traffic tracking system.
For example, the dynamics of organic traffic from search according to Yandex. Metrics:
4. Add the site to map services (* Implementation complexity, * Labor costs, * Required level of knowledge and skills)
One of the mandatory steps in the promotion and SEO website promotion with your own hands # 8211; adding a site to map services or maps, because there are other services besides Google Maps.
What services do you need to add the company to:
DulGis: https://2gis.ua/ Instructions on how to add a company: http://reklama.2gis.ua/dnepr/add-info Mobile offline maps: https://ru.maps.me/ Instructions on how to add a company : https://support.maps.me/hc/ru/articles/115002721749-How-Add-company-to-card.
SEO promotion yourself:
5. Add the site to the Google Webmaster Console (* Implementation complexity, * Labor costs, * Required level of knowledge and skills)
6. Add the site to Yandex Webmaster (* Implementation complexity, * Labor costs, * Required level of knowledge and skills)
7. Conduct a technical audit (** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
Website promotion without a technical audit can cost time and money. Because the site usually contains errors that need to be found and eliminated. That is, you first need to analyze the site, and then prepare a technical assignment for the programmer to implement changes on the site and eliminate errors.
As part of a technical audit, the following is performed:
Analysis of the program code for errors; Elimination of duplicate content; Setting up correct 301 redirects; URL setting; Website loading speed analysis; Correctness of loading on mobile devices; Analysis of layout correctness; Analysis of system files (robots.txt / sitemap.xml); and etc.
When promoting a site yourself, you can use automatic site analyzers that will help analyze the site for errors:
You can also use:
check the validity of the code check the loading speed of the mobile and desktop versions of the site check the display of the site on different devices check the security of the site check the uniqueness of the text.
However, we recommend that you seek a technical audit from a professional SEO agency.
8. Create a sitemap (* Complexity of implementation, * Labor costs, ** Required level of knowledge and skills)
Create an HTML map for the user.
This is a page with links to the main pages of your site. # 8211; a map in which the user can find the information he needs.
And also place a link to the sitemap page in the footer, as we did:
Create an XML map for search engines.
This is a .xml sitemap that helps search engines index your site. Be sure to follow the requirements of the search engines.
Here you can find 20 services and programs with which you can create an XML sitemap. If you are faced with the question of how to promote the site yourself in search engines # 8211; first, open it for indexing and add a sitemap to the webmaster.
An example of a sitemap generated by a WordPress plugin:
9. Analyze competitors (*** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
Any actions and activities in SEO should be based on preliminary analytic data.
What we analyze:
Determining the correct selection of competitors in organic search (it is important to choose your direct competitors in organic search) Analysis of traffic and growth potential Analysis of page content Analysis of commercial factors of competitors Basic checklist: Detailed contact information (+ availability of a feedback form) Delivery and payment details Availability of information about the company, pages about the company (description, team, etc.) Quality / completeness of information about the product Possibility of additional communication with you, for example # 8211; callback form, chat Analysis of the semantic core of competitors Analysis of the link profile of competitors Tools:
These activities should be included in the work of the contractor to promote the new site, while the competitor analysis service can be ordered separately here.
10. Make a semantic core (*** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
Semantic core # 8211; this is a list of targeted keywords that users type into a search engine.
One of the key initial stages of promotion # 8211; it is the development of the semantic core. You must clearly understand what users are looking for, in what form they make a request to Google or Yandex, and what content they are interested in (for example # 8211; specific service or information on a topic).
How to compose the semantic core of the site on our own, consider the example of collecting requests for website promotion in Ukraine (the main search engine # 8211; Google):
Make a list of services OR a list of sections of the store catalog, the promotion of which you are interested in Log in to Google.Adwords Go to the Keyword Planner (more details: https://support.google.com/google-ads/answer/7337243?hl=en)
At the output, you need to get a list of keywords for each page, at least, it can be a table with columns:
key query frequency of search for this query landing page address (which page you will promote on these queries) type of query (commercial OR informational)
After developing the semantic core, you will need to track the positions of your site. We have collected the maximum set of services for tracking site positions, you can choose the most suitable for yourself: Checking site positions: 55+ paid and free services.
11. Work out the structure of the site (** Complexity of implementation, ** Labor costs, ** Required level of knowledge and skills)
This is one of the key stages of SEO website promotion. You can prepare the structure of the site yourself. Website promotion in search engines independently or through an agency will definitely affect the structure of your website # 8211; it needs to be thoughtful and user-friendly, and SEO-friendly.
What the structure of the site looks like:
Tools that can be used when drawing up the structure of the site:
12. Perform primary text optimization (** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
Internal SEO website optimization yourself # 8211; one of the stages that any SEO contractor must go through. Once your site structure is ready, you have a semantic core # 8211; you can start internal website optimization.
Determine which pages you are missing and will need to be created; Prioritize page development; Start preparing text optimization page by page.
What data needs to be prepared for each page:
TITLE title; Meta description; Headings H1-H6; Terms of reference for writing a text (more details here); Alt and title tags for images on the page (if this is a service page, for example).
Useful article on the topic: Secrets of using title and description (if you want to figure out how to promote the site yourself # 8211; you definitely need to understand the composition of meta tags and title for the pages of the site)
13. Adapt your website for mobile (*** Difficulty of implementation, *** Labor costs, *** Required level of knowledge and skills)
The audience of mobile users on the sites is growing every year. Search engines have rather high requirements for sites in terms of speed and quality of displaying the site on mobile, so there is no mobile version or responsive design today # 8211; moviton.
Without connecting a programmer, and as a designer, you will not be able to implement these changes yourself, so you need to take care of preparing the assignment and selecting specialized specialists (developer company or freelancer).
What should be done:
Determine what is on your site at the moment, for example: the mobile version of the site (a separate site for the desktop version, separate for the mobile) adaptive design (one design that adapts to different devices) is missing, both of them Check the loading speed your site on mobile and desktop devices http://developers.google.com/speed/pagespeed/insights/ Then you need to determine the order of further actions, for example: if there is an adaptive or mobile version # 8211; there may be problems with the download speed that need to be fixed if not # 8211; you need to choose the right solution. Select a contractor to implement the changes Implement the changes.
If the site is not mobile friendly # 8211; look towards responsive design, but, in some cases, the mobile version of the site can be a more effective solution.
14. Submit paid reviews (** Complexity of implementation, ** Labor costs, ** Required level of knowledge and skills)
Select thematic sites or sites of general / related topics for placing advertising reviews and articles on your products or services.
What sites should you pay attention to:
Blogs Information sites City sites News sites Online magazines.
Make a list of sites for study (table: link, type of site, contacts, cost, conditions) Contact the editors # 8211; find out the cost Fill in the table Decide on the first placements.
Site selection methods:
Manually via search Manually via exchanges, for example miralinks.ru.
Find out the period for posting the publication, the shelf life of the publication on the site Find out whether the editorial staff prepares the material on their own or it needs to be provided (what are the requirements) Pay special attention to site traffic and user activity Use 2 methods of posting, but you can start from the second.
15. Place paid links (** Complexity of implementation, ** Labor costs, *** Required level of knowledge and skills)
When delving into the question # 8220; how to promote a website yourself # 8221; you will definitely encounter link promotion. As well as reviews, you can independently post links from other sites to your site.
You can use link exchanges such as:
Use basic guidelines for building a link profile.
16. Register the site in popular catalogs (* Complexity of implementation, * Labor costs, * Required level of knowledge and skills)
One of the first points to implementation, when you need to promote the site yourself, you can perform these actions yourself without significant labor input. # 8211; register the site in the catalogs of sites and enterprises in Ukraine.
The registration process is usually quite simple, for example:
Popular catalogs of Ukraine:
Basically, placing a site in the catalogs of Ukraine is free, some catalogs require the obligatory placement of a back button, for example:
Or they offer paid accommodation. There are many more site directories, but there are actually very few live ones. Is it worth registering everywhere in a row # 8211; no, pay special attention to the most famous or large site directories. Self-promotion of the site through this channel is possible, moreover, in most cases, companies are engaged in these registrations on their own.
17. Create accounts on forums (* Complexity of implementation, *** Labor costs, ** Required level of knowledge and skills)
One of the free promotion elements # 8211; these are links from forums. You can independently and at no cost organize work with this channel. The costs are equal to your labor costs.
Make a list of thematic and closely related forums Register a new mail, by which you will register on the forums Create a file base with access for convenience (address, link to login, login, password, registration date) Start live communication on the forums Place a link to your site in your profile and message signatures.
How it works: You communicate on the forum, a link to your site is posted on your profile, it is visible and available to users who can go to your site. Website promotion yourself for free # 8211; it’s about promoting through the forums. Flaw # 8211; significant labor costs in time.
18. Leave comments on sites (* Complexity of implementation, * Labor costs, ** Required level of knowledge and skills)
You can independently participate in discussions on social networks and on websites.
These can be thematic discussions in the comments, for example in:
In Facebook posts; In articles on sites.
How to promote your site yourself? Promote through comments. It is about participating in live discussions in which you can help other participants or give your opinion on an issue. In some places, it may be appropriate to mention the site of your company or store.
Website promotion yourself.
19. Engage in the creation of interesting and useful content (** Complexity of implementation, *** Labor costs, ** Required level of knowledge and skills)
Content marketing # 8211; one of the most effective ways to attract targeted traffic to the site. Website promotion yourself with the help of content marketing is more than possible, provided that you have deep competence in your niche.
For example, if you provide accounting services, your user may be interested in the following topics:
how to choose an accountant; how to choose a taxation system; etc.
Three basic stages of content production:
Preparation of technical specifications (analysis of competitors, structure, keywords, article volume); Preparation of material (writing text, preparing graphics, preparing links); Placement of material (publication of material on the site).
Make a list of topics that may be of interest to your client; Determine the order of writing the content: by the importance of the content; on labor costs for training. Pick your keywords here https://adwords.google.com/ko/KeywordPlanner/Home#search.none; Pick a selection of top articles on Google on the topic, write down the addresses; Analyze the structure of these articles # 8211; write down the structure of each individual article; Analyze the volume of articles in the top 10; Make a technical assignment; Prepare the required content; Publish it on the site; Monitor visits to the new publication.
By the way, an example of work in this area # 8211; this article. Therefore, one of the answers to the question # 8220; How to independently promote a site # 8221; # 8211; write useful content.
Allows you to attract targeted interested users to the site. Readers can convert into leads.
Cons (* or nuances):
Content preparation requires a high level of competence in the topic. Content preparation takes a long time.
Make a publication plan, be sure. Make a clear plan for preparing content, for example, 1 article weekly.
20. Add an ad on ad sites (* Implementation complexity, ** Labor costs, * Required level of knowledge and skills)
Don’t know how to promote your site yourself? An effective promotion channel for many areas of business, in which you can promote your website and company yourself.
Popular classifieds sites in Ukraine:
Register an account Prepare and post ads Test paid features.
Place different phones on different sites if you do not have a call tracking system and maintain a database of calls and calls to track performance.
21. Ask for customer feedback (* Complexity of implementation, *** Labor costs, * Required level of knowledge and skills)
Reviews from real customers # 8211; these are living recommendations, contact your customers, ask them to prepare small reviews about working with your company. With clients you have been with for a long time # 8211; negotiate more detailed revocation options.
The main types of reviews:
Text feedback Feedback on letterhead Video feedback.
Where reviews are posted:
On your corporate website or store On social networks, for example, on a Facebook page. Video reviews can be posted on YouTube, as well as on your website.
22. Create your own telegram channel (* Complexity of implementation, *** Labor costs, ** Required level of knowledge and skills)
A popular promotion channel, which for the most part works due to the independent maintenance of the channel in telegrams by companies. The channel can be run by both the owner of the business and someone from the team. Thus, you can organize your own website promotion through your channel in Telegram (everything about promotion in Telegram).
Decide on the topic of the channel Fix a clear frequency of the publication of posts (for yourself) Make a primary content plan (for 3-5 posts, minimum) Think over the design of the channel # 8211; icon and description. Order an icon to a designer Place the first 3-5 posts After that, you can start attracting subscribers to the channel.
23. Conduct a competition (* Complexity of implementation, ** Labor costs, * Required level of knowledge and skills)
First of all, you need to decide on the venue. If there is still a little traffic on the site, you need to choose a different base. Of course, first of all, these are social networks. It can be FB or Instagram.
Where to begin:
From the goals and objectives of the competition. From the description of the rules of the competition. From the choice of mechanics for determining the winner. From the definition of the prize.
What competitions can be:
Prize for reposting your post (whitewash: randomly from all reposts) Last comment (winner: the one whose comment will be the last in exactly 30 minutes) First correct answer: (well, everything is simple, who is the first # 8211; that sneaker) And others.
24. Agree with niche bloggers (* Complexity of implementation, *** Labor costs, * Required level of knowledge and skills)
A direction that is difficult to leave aside, with which you can fully work yourself.
YouTube Facebook Telegram Instagram.
Make a list of bloggers who can help your business. Make a sign: link, channel (for example, a channel on YouTube, a telegram channel), contacts, conditions, cost Contact the blogger or his manager, find out all the conditions and cost of placement Fill in the table Once again analyze the audience of bloggers and statistics: the number of subscribers, audience activity Determine the first blogger you would like to advertise with Determine the ad format # 8211; direct / native advertising. Carry out placement Measure the results.
Things to consider:
You will definitely need a budget for advertising Time spent on organizational issues.
25. Optimize photos and pictures (* Complexity of implementation, *** Labor costs, ** Required level of knowledge and skills)
The main goal of the site is to drive traffic. One of the main problems with losing traffic is loading page content for more than 3 seconds. The absence of loaded graphics in the text often causes a desire to close the site, which means that the page owner loses its audience, which negatively affects both the site’s statistics, in general, and the monetization of the page content.
26. Analyze the statistics of your site (** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
You can determine how to promote the site yourself, choose channels, but you should rely on statistics, if the site is not new, of course. Using Yandex.Metrica or Google Analytics, you can independently analyze site traffic and user behavior on the site.
At a minimum, you can start with:
Find the most popular pages, see what can be improved on them Find pages that have no traffic, figure out why Identify the pages with the highest bounce rate, figure out why.
You can also use Google Console data, where you can see the dynamics of clicks for specific key queries and specific pages.
Modify existing content, create new!
27. Take the pages in the social. networks (* Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
A business should be at arm’s length with its customers.
Don’t confuse ads with targeted ads in social media. networks and maintaining the page itself. Conventionally, this is a separate site that needs to be maintained.
Where to create a page:
For a company in Ukraine: Facebook, depending on the type of business # 8211; Instagram For a company in Russia: VKontakte, depending on the type of business # 8211; instagram.
Naturally, besides Facebook, there are other social networks, including a narrow profile, depending on your activity.
Create an official page for your company Work on its visual design Describe the main activities of your company Analyze the activities of competitors Generate a content plan (with a publication plan) Work on attracting new subscribers.
You can easily manage the page yourself. For example, start with 1 post per week.
If you provide services, these can be posts in the following directions:
Case Share experience News + comments, etc.
28. Start an email campaign (** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
An advertising channel with which you can easily work on your own. Website promotion on the Internet independently in many niches can start with E-mail marketing.
Mailing list # 8211; advertising direction, which can be launched independently, the question is in understanding the tools, the chain of actions and tasks.
For mailing you need a database of contacts of your customers, for example, uploading the email addresses of your customers.
In this article, we have collected 20 of the most popular mailing services (6 free and 14 paid services): 20 services for mass mailing.
What you need:
Select several services, register Test services and their capabilities Select a service you will work with (pay if paid) Prepare a chain of touch letters Download a database of addresses for mailing Configure and design mailing texts Conduct the first mailing Analyze the results.
Things to consider:
Most likely, you will use paid services If you have not prepared a chain of letters before # 8211; your will need to connect the e-mail of the marketer to the process Prepare time for experiments.
29. Create your YouTube channel (** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
It will be difficult for a user of your site to ignore useful video content. Create useful video materials, post them on the pages of your site. Videos can be posted via Youtube, that is, you can create your own channel, post videos on it, and broadcast the video on the site from your channel.
Before creating a channel, you need to decide on:
Target audience and the task of the channel with the content of the channel and whether you can prepare it.
What kind of content it can be, for example:
Teaching material. You choose a topic that you want to sort out for your subscribers and potential customers, talk about a Master class or a case.
Product overview Product comparison.
In the process of working with the channel, it will be necessary:
Establish a content production process scenario filming installation publication Establish a channel promotion process.
30. Test Facebook and Instagram targeting (** Complexity of implementation, *** Labor costs, ** Required level of knowledge and skills)
Setting up an advertising campaign on Facebook and Instagram is done through an advertising account on Facebook.
Register a Facebook account if you don’t have one Study the basic documentation at https://www.facebook.com/business/help/200000840044554 Decide on geo targeting (which countries / regions / cities) you plan to display ads Choose other targeting options : gender, interests, positions, etc. Decide on the exact purpose (go to a website or landing page, Facebook forms, etc.) Prepare an advertisement Tie a card for payment Setting up and launching.
Be prepared to set aside a budget for tests Be prepared to run tests and experiments and take the time to do so.
If you plan to promote the site yourself, get the first customers # 8211; one solution, but be prepared to spend in your ad budget for tests.
31. Set up a contextual advertising campaign (** Complexity of implementation, *** Labor costs, *** Required level of knowledge and skills)
Where can the context be set?
Google here: https://ads.google.com/intl/ru_ru/home/ Yandex here: https://direct.yandex.ru/
Register an account At least, undergo self-training Set up goals in Google analytics Select key queries Determine the type of advertising (text, banner) Determine geo-targeting (which countries / regions / cities) you plan to display ads Determine with the display time (this can be round the clock, working hours, morning or evening of a certain day) Set up an advertising campaign. Card binding for payment.
Be prepared to set aside a budget for tests. Do not launch an ad campaign without prior training. Do not launch an ad campaign yourself if your business niche is large enough.
32. Write an article for a popular site (** Complexity of implementation, ** Labor costs, ** Required level of knowledge and skills)
Paid promotion can be combined with free publications on popular sites. One of the most popular web resources is vc.ru. It regularly publishes news and articles on various topics: business, innovative solutions in business, modern technologies and much more. Anyone can keep a virtual diary for free in the “Blogs” section. The most interesting articles are displayed in the feed on the home page.
Follow these guidelines when creating content:
the article should not contain open advertising, such publications are immediately removed or returned for editing; write on a topical and hype topic; cause a resonance so that the article gets supporters and opponents, causes a heated discussion in the comments; to touch readers to the quick, to put pressure on their pain points; all information must be supported by evidence; write boldly and beautifully.
The text can be written on your own, in the form of an interview or from a third person.
You need to choose a convenient time to publish your content. There is no need to post an article against the background of high-profile events in the world – for example, during the launch of a rocket to Mars, elections in a frequently discussed country, etc. Publish a blog during silence and uninteresting news so that your text comes to the fore.
These patterns are relevant not only for Visy, but also for other information resources. Alternatives to VC are Spark, TJournal, and Habr.
33. Create content and promote in Yandex.Zen (** Complexity of implementation, *** Labor costs, * Required level of knowledge and skills)
Yandex.Zen is a recommendation platform that shows the user content that is interesting to him, taking into account the history of visits.
The guarantee of success in promotion is:
Attractive headline; Unique and beautifully designed articles, easy to read; Compliance with the thematic line in the texts; The ability to comment on publications; Promotion of content.
But one way or another, the most important thing # 8211; content, quality content.
We have prepared a detailed material on promotion in Yandex.Zen.
The site provides two opportunities for promotion: a channel within the platform or through the site’s RSS feeds. The first option allows you to monetize content and keep statistics through Yandex.Metrica. With RSS feeds, you can drive traffic from your first articles and improve your behavioral factors. To connect the feed, you first need to create a channel and set up monetization.
Advantages and Disadvantages: SEO website promotion yourself.
Cheaper, but not free. It is worth emphasizing that quite often it can cost more. Education. In the process of working with this or that channel or task, you can improve your skills, master new ones.
Draining the budget. Of course, in the process of test runs and experiments, you will need to drain a certain amount of the budget. For a long time . Time to understand, as well as time to implement and implement. Website promotion in Google and Yandex will independently take an even longer period of time than promotion in an agency (and the promotion period will be at least 6 months in an agency). Labor costs. Requires significant labor costs.
Instead of a conclusion.
We promote the site ourselves, but with maximum efficiency or we do not promote at all. However, this is not appropriate for all business niches. Website promotion may include various activities that you need to choose based on your experience, time availability, as well as the field of business in which you work, because not all promotion methods are effective in a particular area of business. Try it, test it. If you need help promoting your business # 8211; contact us for advice and website promotion.