Website promotion in Google: how to bring your website to the TOP of Google in 2022

Website promotion in the TOP of Google is an important task for many businesses. Whether it’s an online store or an IT company, if you expect to get customers from search results, then you need to understand this issue.

With this article, we want to help deal with such questions:

How to promote your site to Google? Is it possible to independently bring a site to the TOP of Google? How do inbound links affect website promotion in the Google search engine? How to increase the search engine results? What are the features of website promotion in Google in 2022? How to start promoting a new website on Google? How to make your site rank first on Google.

We will help you learn the basics of Google SEO so you can successfully grow your business.

We finish all internal processes before moving to Google.

Before you start promoting your site on Google, you should complete all internal processes and make sure that you are releasing a quality product to the market.

First of all, answer your questions:

Is the site design pleasant to the user? Is the site functionality working correctly? The new user will understand how to use the site, its functionality and where to look for the necessary information? Does the site have all the necessary sections? Is there a clearly written FAQ? Are the contacts (company address, phone numbers, email) up-to-date? Is there a feedback button or a chat with managers? Are the texts on the site spelled out correctly and simply? Does the site have links to social networks and instant messengers? Have you provided the required legal documents?

This is about the appearance of the site and functionality. Internal optimization has a number of its own questions that need to be closed before promoting a site on Google. You can easily navigate through them with the help of an SEO checklist from

We also recommend that you test the site’s usability by third-party users. These can be easily found on freelance exchanges. It is worth it inexpensively. In return, you will receive an honest response with a detailed report.

You can find a detailed overview of the 10 best freelance exchanges here

We check the site for errors before starting the promotion.

After manually checking the site for errors in functionality, usability and internal content, you should double-check yourself with the help of third-party tools. This will help avoid overlooked nuances and minor mistakes. After all, our goal is to qualitatively promote the site on Google and get the desired result.

We recommend using the Sitechecker service for this task. It will allow you to analyze the state of the site for free and identify three types of possible errors:

Critical Errors For optimal performance and effective seo website promotion on Google, they need to be corrected in the near future. Warnings Less critical errors, but by correcting them, you can expect a better result. Notices They have a mediocre impact on performance and promotion to the top, but it’s still worth working on.

In addition, Sitechecker includes information about the possible cause of the occurrence and tips for elimination for each error.

But free SEO analysis of the site is not the only thing that this service can boast of. Such a toolkit makes Sitechecker an excellent assistant for further work with the site and promotion to the top of Google. Checked on myself

For our readers, Sitechecker provides a 50% discount for the first month of any monthly rate using the “referr” promo code!

We check the availability and functioning of the adaptive version of the site.

Today, effective website promotion in Google is almost impossible without the availability and proper functioning of the adaptive version. The main goal of the responsive version is to develop pages that can dynamically adjust to different screen formats. Including smartphone screens.

There are a huge number of sites and applications on the web that test sites for responsiveness. We recommend that you check your site before starting your link building strategy.

A free service for checking the responsiveness of your site from Google by reference.

We analyze the current situation using SEO tools.

Promotion of sites in Google has a long-term perspective. It rarely happens that a site gets to the top in a month and stays there for a long time. Therefore, you just need to choose a pool of SEO tools for yourself that will help track the effectiveness of the strategy (except for the internal ones: Google Analytics and Search Console, about them a little later).

With this stage, we can see our “before”. So that later there was something to compare with. Especially if your site is not new. How to promote a young site can be found in the article.

What tools do we recommend:

. One of the best SEO tools for analyzing link profile health. There you can see the dynamics of link growth, and more about donors, anchor list, distribution by link types, and much more. Well suited both for analyzing your site and for third-party sites. … Shows the trust and spam of the site in a couple of clicks. … Shows current search traffic, keyword situation and competitor pages. … Here you can see the current total traffic, site geography. … TrustFlow and CitationFlow.

These are the main 5 tools. Separately, we reviewed tools for analyzing external links here.

We recommend that all the data that you received after a full analysis of the site be entered into a separate document to determine the effectiveness of your link promotion strategy in Google in the future

We define landing pages for promotion on Google.

Before you start promoting your site for Google, determine the landing pages on which you will focus. In the future, this list can be supplemented.

To select pages, answer your questions:

What are the most converting pages on your website? Which pages are most popular with the audience, users willingly go from them to the registration or purchase pages. To do this, you need to correctly set up goals in Google Analytics. You can find how to implement it here. What pages are near the TOP for the required key queries? Promotion of such pages will help you quickly see the desired result. Which pages are the most profitable goods / services on? The result of promoting such pages will be not only an increase in positions, but, possibly, an increase in the company’s profits. Which pages are less competitive in the niche? Do you have unique pages that your niche competitors don’t have? Their promotion will bring a visible effect in less time.

After the landing pages are determined, you can start developing a link strategy, the main task of which is to raise the site in Google search.

Website promotion in Google: building a link strategy.

The importance of the stage of creating a link strategy for website promotion on Google cannot be overemphasized. The position of the site in the search results, its popularity against the background of competitors and potential profit depend on a well-designed strategy.

Let’s take a look at how to create a link building strategy step by step

Step 1: Identify and fundamentally analyze competitors.

What does the selection and analysis of direct competitors give you?

fresh ideas for site improvements; reference number of links for starting promotion in Google what methods of link promotion work, and what are not missing keywords when compiling a semantic core, competent commercial anchors, high-quality donors for placing links, ideas for creating content, and much more.

We can find direct competitors using the same Ahrefs. There you can also analyze them.

Or using the Serpstat SEO tool. Who likes better

We recommend that you unload the list of potential competitors from the selected tool and enter them into a separate Google spreadsheet for further analysis.

We upload the resulting list to CheckTrust and look at the date of the site’s appearance, visitors and, traditionally, trust and spam.

Next, we select the youngest and most promising competitors for analysis. We recommend using Ahrefs. We are interested in:

DR. And the ratio of DR to the number of unique referring domains; Link profile dynamics. Steadily growing sharp link outflows; Number of backlinks; Anchor list and ratio of commercial and non-commercial anchors; Distribution by types of links.

For more information on site analysis at Ahrefs, see Nikolai Churik’s talk:

Also, do not forget to look at the site traffic. If SimilarWeb does not display traffic on the selected competitor, you can see it using any tool from the selection.

Step 2: Calculate how many links you need at the start.

If you have identified 2-3 worthy competitors for yourself and analyzed them, then it will not be difficult to calculate the number of links to start.

We just take the number of unique referring domains of competitors in Ahrefs and calculate the arithmetic mean. The resulting number will be an excellent goal to strive for in promotion.

Important! Website promotion in Google on your own should start with the number of links for which you have enough resources: time, effort, finances. And then gradually increase this number.

If you have a limited budget, then you should not invest all your finances in promoting on Google at once. Try to distribute it for the most optimal period, gradually increasing the volume.

You can learn a little more about the link budget from Igor Rudnik:

Step 3: choose suitable link building methods.

There are many methods of link promotion of sites on Google. For example, in this article we talked about 50+ ways to promote your site on Google to the West.

However, there are “three whales” in link building: the main and, perhaps, the most effective ways of obtaining links:

Submits; Crowd marketing; Guest articles.

Below we will tell you more about each method

Website promotion on Google for free: top 10 link building methods in the article.

How to promote your site on Google using submissions.

Submits; one of the key promotion methods for Google, especially for local businesses. In a short period of time, this method allows you to get dozens of high-quality links from large donors without serious investments.

Submits are the placement of information about a company with an active link to the site on sites that allow you to independently post user information.

Why your business needs them.

provide link growth; increase the level of brand trust; form a high-quality anchor sheet.

Pros of working with submissions.

site promotion in Google for free on small volumes; promotion of the site to the top of Google on your own; this method is quite effective and accessible to absolutely everyone; does not require any special link building skills.

What sites are suitable for placement.

cartographic services; job search sites; catalogs and directories of companies; review sites; company listings; video hosting; podcasts; freelance exchanges; social networks.

Basic rules for working with submissions.

We place only on high-quality sites. We look at the appearance, traffic, on the Majestic trust; We register the physical or legal name of the company; Company `s logo; Photos / Pictures; Physical or legal address of the company’s office (on local submissions); Website address; Actual ways of feedback: mail, phone, instant messengers; Links to social media profiles; Work schedule (on local submissions); Features: WiFi, parking, payment methods (cash / bank transfer), etc. (on local submissions); For online stores: cards of popular products and prices; For service sites: types of services and prices (on local submissions); Answers to frequently asked questions; And another (depending on the type of donor).

How to raise a site in Google search using guest articles.

Guest articles are a proven link building method that allows you to get high-quality links for solving SEO problems and confirming your expertise in a niche.

When implemented correctly, guest posts are capable of.

tell the target audience about your product; attract interested users to the site; convince the audience of your competence; fundamentally improve the link profile of the site; build quality links; dilute the anchor sheet correctly.

In combination with other methods of link promotion, guest articles are able to raise the site in Google search.

Remember that any content you post must be reader-oriented. Try not to post “link for link sake”.

How to write competent guest articles?

Choose the topic of your article thoroughly. Analyze top niche materials for key queries. Identify materials with which you disagree or you have something to supplement them with. Determine the goals of the placement. What do you want to achieve by posting this material? This can be audience training, promoting a specific product, or increasing brand awareness on the web. Use a simple writing style. Write in simple and understandable language, without unnecessary water. The writing style should not distract the reader from the essence of the article. Write on your own. Try not to post or submit material from the brand. Don’t be afraid to take responsibility for the content and post under your name and with your photo. People read people, trust people. In addition, this style makes the guest material “live”. Think carefully about the abstract outline of the article. Maintain a logical sequence and try to write in such a way that your guest article completely covers the reader’s questions. Pay attention to the introduction. An introduction is often referred to as a “lead paragraph”. Its purpose is to interest the reader, grab their attention and convince them to read your article. To achieve this, follow the combination: reflection -> problem -> solution. Correct layout. Break large paragraphs into smaller ones, highlight the main points, replace the text with a list, etc. Do not be afraid of links. Do not be afraid to put in guest articles (if the donor allows) links to your materials on external sites, to trust sources, tools, research. End of the article. It is important to successfully complete the material. You can use “briefly about the main thing”, “conclusions”, “bonus paragraph”, “additional materials”, “what else to read” or, in general, a short address to the audience with a question and a smiley.

There are two options here. The first is to use outreach; the second is to post articles using perpetual link exchanges such as

Igor Rudnik spoke about how to effectively outreach sites for hosting guests at the conference “SEO without water 2” (video with fixed timing):

You can learn how to order links through collaborator here:

Also for those who are promoted by guest posts, I recommend youtube-channel “SEO-school Collaborator”.

How to promote your site on Google using crowd marketing.

Crowd marketing is a fairly strong method of link promotion on Google. However, you need to be careful with him. If you implement a crowd marketing strategy incorrectly, you can not only harm the site’s link profile, but also the reputation of the company as a whole.

attract a motivated audience to the site; increase brand awareness; create a positive tone around the brand and build a good reputation; provoke an increase in trust from the target audience and Google; build a safe link mass; create the correct anchor sheet; increase the number of natural links in the profile; to raise the site in the search results of Google for key queries.

Read more about crowd marketing as a way to promote a website in Google and Yandex in our latest guide.

We draw up the correct terms of reference for website promotion on Google using links.

The technical task is the foundation of a successful implementation, whether it be crowd marketing, guest posts or submissions. Moreover, up to 90% of the success of the entire link building strategy depends on a competently drawn up technical task.

Before starting to draw up the technical assignment, decide on the initial goals:

Set the dynamics of the website’s link profile; Attract a motivated audience; Bring the site to the top of Google for the required key queries; Improve brand reputation and increase the trust of the target audience; Increase awareness; Increase the trust of the site and create the correct anchor list.

Now let’s look at the main aspects of the technical specification for link building:

Subject. Always look at the topic at the discussion / article level. Traffic. Focus on donors with traffic from 9-10K users per month. Trust and spam. A rather unstable criterion for the selection of sites, but it has a place to be. Read more about trust verification here. The liveliness of the site. This option is suitable for both guest articles and crowd marketing. We look at the date of the last post in the discussion or blog article. Audience activity. How people shayrat articles and respond to comments. Is there any movement. Nofollow / dofollow. After the Google update in March 2020, nofollow links were taken into account when ranking. Therefore, here the choice is yours. But we recommend using different types of links for the most natural link profile, including picture links. Anchor / Non-anchor links. There is no perfect proportion. Everything is individual. Non-anchor links should be in the majority. Duplicate or not. Many SEO specialists believe that duplicate placements on donors do not carry any sense or benefit to the site. But it is not so. Replays are good for crowd marketing and guest posting, video hosting and podcasts. The main thing is quality content and a platform with good parameters. Geography of the audience. When analyzing the audience of the site, always look at the ratio of the percentage of the target region to the total traffic of the site. Example: the selected forum has 120K users per month, and 8% of the audience from the desired region. On a recalculation basis, this is 9.6K per month. Such a platform is quite suitable for us (if, of course, it suits you linguistically). Other SEO parameters. Depending on the method of link building, these can be any indicators. For example, in crowd marketing, you can also look at TrustFlow and CitationFlow. In this case, the donor must have at least 10 TF.

If you don’t want to spend your time and energy on developing a link building strategy and creating a technical assignment, just fill out a short brief and our managers will help you solve this problem.

We create or animate a blog on the site.

Today, a blog on the site is not a whim, but a necessity. And not just any, but with good, high-quality articles, optimized for key site queries.

A good corporate blog will help:

increase search traffic; show the audience the level of your expertise; tell the niche about new trends and interesting life hacks; form a positive tone around the brand; share guest articles with trust donors; and much more.

It is very important to take your internal materials seriously, because each of them is your reputation. The better the articles are, the more you will be trusted as an expert in your field.

Blog post types:

standard articles; articles with experts; longreads; research; interview; tests; infographics; and etc.

In addition to the correct content and optimization of articles, full-fledged distribution through the channels is very important. It can be:

posts on social networks; posts in telegram channels; email newsletter; advertising; posts from info partners.

We also recommend that you update your content regularly. This will perfectly help to raise the site in Google search results.

We create or animate pages in social networks.

Returning to the issue of content distribution, we want to emphasize that social networks are a fairly effective tool for seeding any content and news feed.

They work especially well if you maintain personal pages and act as a brand ambassador.

If you do not have any social media pages yet, we recommend that you do it in the near future. For now, you can limit yourself to Facebook, VK, LinkedIn. And do not forget that from each social network you get a backlink to your site, and this also works very well in promoting a site on Google.

How to raise a website in search: features of promotion in Google in 2022.

The rules for promoting in Google have not changed dramatically. But there are points worth paying attention to in 2022:

Adaptive version of the site. Now Google pays special attention to optimization for mobile devices. As we said at the beginning of the article, if you do not have a responsive version, you should take your time first. Internal SEO optimization and at the same time high-quality, unique content. Now texts for the sake of keywords do not work. In addition to optimization, Google looks at the content itself and determines its benefits for the user. Expand semantics. Follow the trends in your niche and try to expand the semantics of the site with new key queries. Assessment of the significance of behavioral factors. To take a leading position in the search results, you should adapt the site to the requirements and convenience of users. Improve functionality and test usability regularly. High quality link building. The systematic build-up of high-quality link mass greatly affects the authority of the site in Google. Local search. Local business promotion is being actively promoted. There are a lot of cool stuff written underneath, like this one. Voice search. Optimization of sites for voice search first appeared in 2017-2018. But now it should be given special attention. More and more users are using voice assistants. Switching to HTTPS protocol. The era of HTTP is long gone. Nowadays such sites are quite rare. If you haven’t switched to HTTPS yet, we recommend that you do it soon. Search robots are now closely monitoring sites that are out of the crowd.

If you take these points into account before advertising your site on Google, you can significantly speed up the process and achieve your goal before the deadline.

How to raise a site on Google: ranking algorithms.

You need to know the enemy by sight … Therefore, let’s take a look at all the search algorithms and Google filters.

SandBox is one of the very first Google filters. It appeared in 2004. Looks at new (young) sites, sites that have changed the subject and those who are actively building up the link mass of the site. If you fall under this algorithm, then your site will be displayed in the Google cache, but will not appear in the search results. The filter can be removed after six months or a year. Panda is a Google filter that appeared in 2011. The reason for its appearance is massive complaints about sites in the top of the search results with non-unique or secondary content (simply copy-paste). The filter removes from the first pages of search engine results sites with copies, content spammed with keywords and sites and empty sites. Penguin is a Google algorithm that appeared in 2012. This algorithm is aimed at combating search spam. One of the main algorithms along with Panda. Lowers sites in the SERP with unnatural link mass (with purchased low-quality links posted on spammy, non-theme sites). Penguin works autonomously and without updates. Colibri (Kolibri) – the algorithm appeared in 2013. Based on user behavioral factors. Google has improved its understanding of synonyms and divided content by subject. Now the algorithm punishes for overspamming a specific keyword. Mobile Friendly – the algorithm appeared in 2015. He specializes in custom search results that use the search engine not from a PC, but from gadgets: mobile, tablet, etc. The filter allows responsive pages to rank higher in the results. There are no penalties, but it is desirable to make your site convenient for mobile users. This increases conversion. Rankbrain – the algorithm appeared in 2015 and has not been updated since then. Designed to decipher user queries and provide relevant results depending on the context. Punishes sites for low relevance to a user request and for poor behavioral performance. Fred – the algorithm appeared in 2017. Designed to fight against violators of recommendations for webmasters and the abuse of certain types of advertising. Also penalizes sites with a lot of outbound links and content written specifically to generate traffic. Bert – the algorithm appeared on October 21, 2019. He works to improve the relevance of search results by analyzing offers. Florida 2 – The algorithm appeared in August 2019. Analyzes content by the E-A-T factor – expertise, authority and reliability. Analyzes the quality of the link profile, and takes into account the credibility of the projects.

How to get your site to the top on Google: the main ranking factors in 2022.

Here we will analyze the factors that existed before. However, now Google takes them more seriously and checks sites for compliance with these factors stricter. If you do not know how to promote a site on Google and stay in the top for a long time, then you will have to work on the quality of the content and the adaptive version of the site. More about this …

The quality and volume of content. Before working on the content of the site, be it a blog or texts on the main page, you should carefully analyze the top results and determine the required content and length of the content. Please note that content in the top 3 will be significantly larger in volume than in the top 20. The higher the frequency of the keywords needed, the more volume should be. Also, don’t forget about the quality of the content. It must completely cover the user’s need for the desired request. Keywords in H1-H4. Headline keywords are an effective way to climb the rankings. Especially if the content fully responds to them. Keywords in Title and Description. Now this factor is more relevant than ever. A well-written title and description will help Google better understand what your content is about and what queries it meets. Also, remember to use emoji (one at a time). This will improve behavioral. HTTPS protocol. Since 2019, Google has been actively encouraging all seo specialists and site owners to switch to https. Now, without this protocol, it will be simply impossible to reach the top. Bounce rate. Sites with a low bounce rate get to the top of the results. For a search engine, this means that the user is most useful to this content. This means that now we need to work more actively on behavioral ones, namely: create relevant, high-quality content and increase the site loading speed. Hitting extended snippets (zero position in the search results). These are blocks in the SERP with short responses to queries. To get into this block, you need to reconsider your work with content. It is important to write short, understandable and without unnecessary “water”, use a lot of lists of 5-10 points, create text in QA format, or in interview format, etc. Adaptive version. As I wrote earlier, there should be an adaptive version. And it is desirable that it was as user-friendly as possible. Quality links. High-quality backlinks to a website affect the trustworthiness of a resource in the eyes of Google. We recommend that you treat link building responsibly. Creation of xml-sitemap. To create an xml-map, you can use special services or generation through the management system. You can check the validity of the sitemap (.) Xml in Google Search Console. The address of the map must be specified in robots (.) Txt. No broken links on the site. You can check this indicator using Screaming Frog.

Website promotion in Google on your own: we track the effectiveness of the strategy.

Link building is a long-term way to promote on Google. Therefore, do not expect quick results. The first shifts will appear in 3-4 months.

Where can you see the dynamics?

Google Analytics. This tool will show the site’s search traffic, traffic distribution by channel, the number of goals achieved, the number of clicks from certain advertising companies (if utm tags were used), and much more. It is simply irreplaceable for promotion on Google. Google Search Console. Without this tool, it is difficult to imagine website promotion on Google. It analyzes key queries, external and internal links on the site, checks the indexing of pages, helps to identify errors on the site, optimizes indicators, and scans pages for openness to Google robots. Rush Analytics. SEO tool that allows you to track the dynamics of key queries. Which positions have grown, which have fallen. And all the work on semantics with rush analytics will be more convenient. Ahrefs. Where without it. It helps you track the effectiveness of your link building strategy. Link dynamics, quality and quantity of backlinks, domain name, anchor list and more. Serpstat. The tool will also help with tracking the position of the site in the search results for key queries.

You can learn more about tools for checking external links in our material.

We recommend that you create a separate spreadsheet / document with data slices from the tools for maximum convenience. Comparing the data every three months is clearer.

In addition …

You can learn more about website promotion on Google here:

on Facebook, where announcements of articles and important niche events are posted regularly. … … Personal Telegram channel of Igor Rudnik. Referr. in the online publication SEOnews. … YouTube channels Collaborator and SEO-school Collaborator.

That’s probably all. Thanks for reading to the end. Share your impressions of the guide in the comments

We also advise you to bookmark the material so as not to lose it. In the future, it will be updated and refined

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